Tesla Model Y vs. competition - wait, who's that?

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Tesla Model Y versus the competition - wait, who's that? The Tesla Model Y has started deliveries, but more EV SUVs and crossovers are coming. Like the Audi e-Tron Sportback and Q4 e-Tron. Byton M-Byte, Mazda MX-30, Nissan Ariya, Volvo XC40, BMW iX3, and Ford Mustang Mach-E. How will the Tesla Model Y hold up to the EV competition? Or ... is that even the right question to be asking?

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All of the competition has the disadvantage of selling cars through dealers that don't want to sell them. Why would I buy a vehicle from a manufacturer that reluctantly makes it and a dealer who tries to talk me out of it?

brogcooper
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lets revisit this when they actually come to market, dont be surprised if ALL of the Model Y competitors only appear in 2021 or in very limited numbers in 2020. I think Tesla will have the market to themselves for most or all of this year.

reubenmitchell
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"A good EV is a good car, period." Cannot agree more.

Burning.Phoenix
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Highly competent analysis and thoughtful. What we've come to expect from Matt Ferrell! I think it is safe to predict that the Model Y is going to change the entire CUV/SUV segment of the marketplace. Better performing, safer, vastly more economical to operate, and at least as practical as anything else.

douglaswatt
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That’s totally right.
I’m tired of all the ev comparisons. Tesla vs other evs... It totally should be evs vs other cars.

daniel__
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I don't see how Ford is going to have a bigger battery, pay more per kWh than Tesla, have other higher costs than Tesla (manufacturing EVs takes practice to drive down costs, and Tesla has scale of production advantage), and come in at the same price levels without cheaping out on a lot of other parts of the car. I would be shocked if the new Mustang E is competitive with a Model Y.

tribalypredisposed
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I see you’re still here doing super high quality content man. Love it. And I think you’re spot on as usual. Didn’t know about this Nissan. Looks amazing. How close these others come to success vs the Model Y will depend on charging infrastructure development, and perceived value. Two things that are very hard to match with Tesla. Software updates are a huge part of that.

stephan
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your soothing voice and knowledge and being very well spoken makes me want to watch all of your videos. I just subscribed

TheBluebus
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That is a great way to look at it. I'm a data driven person and I too think the Model Y will out sale the Model 3. I had a Nissan LEAF, Chevrolet Volt and now the Model 3. I will purchase the rear wheel drive Model Y in about 13 months.

walkerscranger
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The big limiting factor is batteries. Tesla is ahead of everyone on that. The only other competitor that seems to be taking EV's serious is VW. No one else is planning on producing them in mass.

Coltn
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I think the Model Y will sell however many they can produce, and nothing more.
So sales will only reflect how many they can produce.

chimerawizard
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Yea but I can tell you that Tesla model Y will outsell all of them eventually because none of the competitors have the autopilot that Tesla offers. I know some people do buy electric just to buy electric for the benefits of gas savings, etc but personally I want a model Y because it kills two birds with one stone, electric vehicle and autopilot. This is proven even by your initial graph showing that people are paying out for Tesla model 3's over cheaper cars because of the benefits listed above.

brandon
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How many super chargers do these “competitors” have? There is only one Tesla, just saying.

clarkd
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Yes, yes and yes. Love the logic displayed in your analytics and I fully concur with your more emotional statements about Ford. While I am waiting for the Cybertruck as my my first BEV I am also rooting for Ford to make the transition, partially from my childhood memories and partially because they skipped the bailouts during the "Great Recession".

Chrissi.Pinder
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I really want to agree with you but it's hard not to acknowledge the fact that buyers are likely to cross shop electric SUVs against each other and not against their gasoline-powered counterparts. The reason for this is because it takes a conscious decision to decide to go electric before you even go shopping for a car.
As for the Ford Mustang Mach E versus the Tesla Model Y, you are 100% correct. The general public cares as much about battery sizes as they do gas tank capacities. If both cars can go the same distance on a full charge, then nobody really cares about the size of the gas tank (battery).

anthonyc
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I sure hope so, Im buying up a bunch of tesla stock and Im planning on being a model y costumer one day too (when we're in the market for a new car)!

jasonmillner
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Every company needs competition, to keep them honest, but does any company other than Tesla deserve to compete, after subjecting us to an abusing business model for 100 years?

dumpeeplarfunny
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Elephant in the room - Am I the only one that when they see a model Y says - That's not an SUV!

marksTips
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I think the question should be is how many will make it to production to be available to the consumer, rather than who is going to be compared to TESLA. Until they are on the market, to me, they are just concept EV’s. Keep up the good videos, and stay safe

timwong
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I am finding it difficult to take Ford seriously. Not because the Mach-E is a bad first try, but because Ford won't make very many of them.


Ford is driven by the same motive that limits Kia's and Hyundai's production aspirations. They won't clear positive margins on their BEVs any time soon, and selling them depresses profitable ICEV sales. In regulated jurisdictions, they can use BEVs to offset penalties for ICEV mileage and emissions deficiencies, so there is *some* motive to produce BEVs. But these companies remain reliant on ICEV sales to exist.


An article I read recently suggested that combined, GM and Ford hope to build a little more than 300, 000 BEVs annually by 2026. If that is accurate, neither will be sales leaders. They'll be niche suppliers of BEVs, while still marketing millions and millions of ICEVs.


VW Group is the only major automaker to decide to produce BEVs aggressively. But honestly, it hasn't been going well for VW Group's BEVs. The Taycan has been priced out of reach of all but the most affluent consumers and has the worst efficiency of any BEV on the market, with a ridiculously wretched range given its enormous price. VW Group is struggling with software; they've got an obvious deficiency in their software engineering capabilities. And VW Group's production aspirations will require it to solve enormous supply chain obstacles, particularly with respect to batteries. Aiming at price points below Tesla's, they'll struggle to clear positive margins on their BEV offerings. I think their plans will end up being significantly slowed by these factors.


Tesla's real competition through 2026 will be from ICEVs, and that's true across all of their models.


Right now, the performance characteristics of Tesla's models are at an inflection point. They're plenty good enough to find consumers and generate demand, but ICEVs still have some advantages and are available in much larger numbers.


Two things will need to happen if Tesla is to continue to grab market share and displace ICEV sales: Tesla must increase production, and Tesla must create a larger performance gap between their cars and ICEV competitors. And indeed, that is exactly what Tesla intends to do, with FSD, improved battery tech, other tech refinements (especially the Cybertruck's structural steel body), and new gigafactories. If Tesla can executes its plan, I don't see anyone out there who will be able to keep up with them in the 2020-2026 time frame.

Urgelt