The #1 Marketing Hack for Your Product

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[jacobspannagel]

As my grandfather used to say, "you can polish a turd, but it still smells like shit"

[jessajets]

Master of marketing truly inspired as a fellow marketer. 🎉

[spacetimergames]

This is correct advice only for a person whose as great as Alex in writing, who has mastered the content described in the book along with 100 other skills.

For everyone else, writing this single book as iterations would be better - start a blog & write an article every week - release it to the public, get feedback & track metrics - keep improving on your craft - then write this book!
(instead of taking 2 years to write your 1st book)

[MohammedAZRE]

$10 USD Offers: How to make offers so Stupid people feel Good saying no
🤣

[memeuchiha]

stupid low price and good actionable info is a great offer

[angelomendoza]

I'm not too sure about this Alex. It seems there's a lot of demand for $10 offers 😂

[maxsoutherland]

How do we get that book for 98 cents? Lol

[magameddoka]

Not completely true, his flowers growing and he is always mentioning the book, so technically there is a marketing

[smokingcrab]

This dude is promoting his book by using lectures about how everyone is doing the work to promote his book. Killing 2 birds with one stone. Also, I've literally never heard of his book from anyone other than him because that's all he can talk about, but I don't hear anyone else talking about it.