Google Ads Keyword Match Types Explained

This is why I don't use Phrase Match Keywords anymore!

As you know Google Ads has changed how it targets user searches with it keyword match types.

While there are still 3 different types of keyword match types you can use in Google Ads being [exact], “phrase” and broad, because these match types operate differently for best results you also have to updated how to use keyword match types with Google.

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[KeywordResearchSimplified]

*This is exactly what every Google Ads user needs to know before running a campaign.*

[Dibzedits]

This guys is such a good guy sharing everything he knows, thank you Aaron!

[AndrewMichaelTheLeo]

Advertiser: “okay, I’ll try this broad match thing again” *adds ‘local plumbers that work on drains in Los Angeles’
Google: Got it! You wanted to show for Electrical power utility companies in Brisbane!

I always want to lean into broad match, most of my clients don’t have the patience to wait and drop their ROI for and entire month (or even longer) to sustain.

Keyword maintenance daily though should help!

[angielow]

Hi, If broad match shows on searchers that is ‘related’ to keywords. Does it mean that short tail keywords in broad match is better, cuz if it’s in long tail it may gives Google too many syntax and options to trigger?

[MrBruffell]

Do you use this same strategy with brand keywords like your own company name - a key broad match term and then variations in exact match?

[hokhoichan]

Hi Aaron﹐thanks you for your knowledge.

If i just started with a new search campaign with Max Click strategy
Is it good to use boarhmatch with max. Click?
or just keep exact match with max. click, until i swtich to target CPA?

As i found many many unrelated keyword with max click strategy that consume most of my budget.
Thank you so much!

[okwix]

Hi, can you do a video about choosing keyword matching types for new Google eCommerce campaigns? small budget $50, exact match, phrase match, and broad match?

[marksowerby]

I've been using a similar process and have found better results too. Interesting insight to see how the trend is shifting. I do find that Broad match can trigger random, unrelated search terms so the search terms is an essential part of optimisation. Thanks for this video, excellent.

[adamlubenow]

I've been having fun as a newbie to Google Ads. Setting up multiple targeted campaigns with broad match keywords and staying on top of it all day long to add exact match words and add negative words (from search term insights)...thinking that I'm getting things dialed in. But after about a week I'm starting to think that the broad match strategy is an expensive waste of time that seems to be never ending. My concern is that words that I don't want to appear for are costing me hundreds of dollars per day. This seems very inefficient, and my biggest concern is that i don't believe there will ever come a time that I will "negative" all of these words out. I'm considering revamping all of my campaigns to exact match for this reason. Today I literally spent $500 on nothing...one keyword cost me $109...another $50...these are just two examples.

[paulshealthfitness]

how many keywords per ad group? how many broad and other types in each ad group?

[danshadwell]

Hey,

Love all of the content,

I would like to get your opinion further on a few things, as Darren Taylor released a match-type video 3 months ago - suggesting 'phrase and negative keywords'

When I target broad keywords, all the budget will go straight towards those in an ad group, making exact irrelevant.

Keen to hear your thoughts on why not phrase in more detail, I understand the signals but feel like its industry specific.

Many thanks
Dan

[harpreetbhullar]

Are you adding exact match keywords from search terms in the same adgroup or different?

[DavorBerecevic]

I must admit that I'm using the same strategy in search campaigns.

[willynillythethrilly]

Hello, i have a question about setting up a Google Ads account that i can run as an agency. Is there a particular way to do this that is considered best practices with Google? - btw Aaron - ty! You are so awesome for all of the highly valuable info you share here.

[dknown]

I remember the days when Exact Match actually mean exactly as is…..

[abhinavabhi]

Hi . Its always preferable to have phrase match . With maximize conversion . Run it for 14 days . Google is checking the meaning of the keyboard rather than the keyword.