Should You Actually Use Google Ads Broad Match Keywords?

Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.

We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.

How I got here…

17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.

To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.

It takes perseverance, analysis and learning from the right person.

If you took the time to read this far, you have what it takes to crush it with your marketing.

I hope to help you speed up that journey and come along for the ride.

Keep going,

Ben

FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.

[LochlanFoster-yh]

You putting this up for free is actually clutch - praise to you

[TomsMods]

after 1 year of running only exact match campaign on max conversions TCPA. I decided to run an experiment campaign with googles recommended broad match keywords as well as using max conversions ROAS instead of TCPA. Its only been a week and its outperformed my normal campaign. My normal campaign would get around 300-400 conversions a month for the last 6 months so I think the key might be having a large enough data set for google to use in order for broad match to work effectively. I'm in ecommerce BTW.

[LawrenceThomas-qiqg]

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

[prateek]

If we use broad match, then Google ads start showing ads on very irrelevant search query. Those search qeury have very different organic results than our added keyword, so Google understands that user intent is very different for those keywords. Still, they show ads on those search query, it clearly means that they just want to earn more from ads and nothing else.

[JabezDixon]

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

[KeywordResearchSimplified]

*Definitely going to test this out in my next campaign!*

[KIRA-xjsq]

Hey kinda need some answers - are we able to use broad keywords for Impression Share campaigns? mine says it cant but not sure if im doing the wrong setting?

Hope anyone replies!!

[liammcgrath]

What about running a broad match campaign at a lower budget alongside a high-intent exact match campaign? With a high cpc local niche for example. Do you recommend?

[Om-ggtk]

Hi Ben, Great video!I have a question. I own an e-commerce gift store on Shopify selling jewlery gifts that come with a message card and also personalized metal wall art as housewarming gifts..I am thinking about only running google shopping Ads for 20 products(10 jewellery + 10 metal wall art products) but I am confused how much daily budget should I set up this google shopping Ad campaigns for? As in do you decide daily budget on mean CPC per google keyword planner? If that the case then the average CPC for both my message card jewelry products and metal wall art product comes out to be $3 average so does this mean I should set up daily budget for google shopping campaign containing these 20 products to $60 per day ($20*3 CPC)? I would greatly appreciate your response, thanks!

[MusicsAnswer]

Hi Ben, Thank you for video :) Please make youtube short ads tutorial thank you

[inevitablemeeting]

Google wants you to run broad match so the results will be less relevant to users so they'll do more searchers so they'll see more ads, so you'll pay them more. They profit from it.

[tommckenna]

More reach = more clicks = more revenue for Google!