How To Choose The RIGHT Google Ads Keyword Match Type

In this video I explain what the 3 main Google ads keyword match types are, how they work and which one you should use.

A lot of Google Ads beginners get caught out by keyword match types.

Google's default keyword match type is broad match. But most advertisers shouldn't be using broad match for all their keywords.

Most advertisers would be better off using a combination of exact match and phrase match.

There are of course pros and cons of each Google Ads keyword match type and I cover it all here.

#googleads #keywordmatchtype

CHAPTERS:
0:00 Intro
0:13 The Google Ads keyword match type options
0:53 What is Google Ads broad match?
3:39 What is Google Ads phrase match?
5:12 What is Google Ads exact match?
6:30 Which keyword match type should you use?
7:57 Use the Google Ads search terms report
9:40 How to add negative keywords
11:20: Extra info

WATCH NEXT:

How To Write Google Ads Headlines That Get CLICKS:

[adkinsy]

This is very valuable information for me, i lost $200 with broad match in past, no wonder why i was getting lots of impressions with very few people actually got interested in my ad, and i thought i was getting click fraud or download fraud, thanks alot ❤

[Shareef]

You are the only one on YouTube who explains google ads in easy and simple way for beginners like me . Really thank you

[BenHeathGoogleAds]

Thanks for watching guys! Let me know what you think in the comments :)

[EdwardNewman-kbcu]

You putting this up for free is actually clutch - praise to you

[pyarasingh]

I really admire your videos, the way you teach. Your videos are really helping me in my career.

[JohnSimpson-qtqb]

This video very help me. Thank you, Ben!

[midwestmarketingpros]

Thanks for creating this video! Really helped

[JosephWade-ktbi]

A good lecture that will benefit all who have followed this excellent explanation.

[PatriciaKopp-smfe]

I enjoyed some of the ideas presented in the video. As for the audio part, I think it could be somewhat better, but still the content was okay. Nowadays, I might see more videos from this artist.

[GylesGordon-vwzp]

I have just watched this video and I would like to share my opinion with you. In short, it was quite enjoyable, although I felt that at times it was a bit too slow. The information helped me.

[Clairesuismoimaispas]

Love the way you explained stuff Ben! Fantastic!!!

[SylviaSmith-bpfe]

The video brought some interesting principles to my notice. I suppose the audio is still a bit sketchy but for the informative part it was okay. Maybe I will watch something that they have done before.

[deaneng]

Nice videos! Right to the point and clear. No fluff. Cool!

[pyarasingh]

I will really appreciate your these strategic videos of google ads. I really rely on your videos for best learning & implementing them in my daily life.

[ColleenSodano-Thrive]

What about custom segment audiences? Does google default to Broadmatch when setting it up using the radio button option 'terms searched for'? Do you need to use the brackets here too? Thanks so much.

[alexandrumitroi]

Great content, Ben, thank you! Real scenario: what if I add a keyword as a phrase match and I notice that the best conversion is being done on that keyword in its exact form? Can I add it both as a Phrase, to squeeze clicks from all the variations, and as Exact match, to have more control over its Exact form budget (like bidding more on the Exact than on the Phrase keyword)?

[mymomskitchen]

Eagerly waiting for this thanks I will implement my fb and Google ads skills in one place thanks ben

[ShaunaCarr-zfvk]

The video had some eye-opening moments, indeed. Personally I believe there was a need for higher audio quality and better content. I could be watching more videos like that from this person.

[abdulghaffarazeemi]

Posted several months ago if there is a Ben heath of Google ads and here it is.
Just subscribe and Hit the bell icon as soon I saw it on FB.
Time to learn Google Ads. Thanks Ben

[aryankatiyar]

Hey @Heath Love from India❤️. Your Facebook videos are very helpful. Lots of mine friends are learning from you.