Stop Using Google Ads Phrase Match Targeting

This is why you need to STOP using Phrase Match targeting in Google Ads RIGHT NOW!

I hate to say it as phrase match used to be my favourite match type in Google Ads search campaigns but I do not use it anymore.

#googleadstutorial #googleads2024 #googleadstutorial

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[HuxleyOstell]

You putting this up for free is actually clutch - praise to you

[FinnHorne-uo]

Everything is clear. Brief and clear. No water. Thank you)

[tomgreenhalgh]

I waited until the end of your video to comment because I trust your content. My experience (very little) has been different. I am working with a fitness coach and broad match brought in rubbish search terms, like gymnastics or fitness class types that are not mentioned in any of the content on their website and not the leads they need. The couple of keywords that were broad were at least 4 words long but Google seemed to just lump all fitness bits together when they are not the same.
I guess maybe the exact matches in the list were not targeted enough.
I'm still very new to all this and have a lot to learn. Thank you for your content.

[WalterPhilips-zm]

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

[JacobRobinson-td]

A good lecture that will benefit all who have followed this excellent explanation.

[JaxsonSegal]

Really clever explanation and no unnecessary verbiage! Respect! + subscription

[KadenWood-ql]

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

[MilesBain]

Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.

[SupremeDetail]

I’m married to phrase match but I’ve seen a major decline in results. Problem is broad gives me car product results and I strictly want detailing. I always have to add tons of negative words.

[diZtHoMaS]

As always... insightful, cutting edge, stellar content, Aaron. Thank you.🔥

[HudsonCastle]

Clear and understandable, I wish there was more information like this.

[digistronic]

Very well explained. I have one question about negative keyword. what will be your suffesyion on the bases of your experience? Should we go with phrase match or exactch match or broad match in negative keywords.Thanks.

I mean when we use negative keywords then which keyword match is best to use.?Thanks once

[MarkFayard]

Why would anyone ever run a local services search ad campaign without including how to their account level negative keywords? Start with account level negative keywords when building any search campaign - include how, can, should, could, can i, would, diy, manuals, free, cheap...

[hokhoichan]

Hi Aaron, if new account without conversion, will you still recommend using boardmatch with max click? thanks!!!

[jamesmagree-mm]

This video is unreal thank you very much!

[JasonDainter]

This was an insightful video, thanks! Im curious about a structure within an ad group using RSA (responsive search ads) would it be decent practise to have a mix of broad match and exact match, then to gradually add more exact match do that ad group (based on what the broad matches catch)? I heard exact match will take priority over the broad match, is that correct and does that set up sound sensible to you?

[HamzaKhan-fke]

With broad match comes massive negative keywords. What's the best way to add those negative keywords? How you do it like manually or use some software? Is there something easy and convenient?

[DailyHalachaMillBasin]

Would you recommend this for a local service business like a plumber Hvac or locksmith?

[CoreyCreed]

Brilliant. Thanks for breaking it down. This clarifies some questions I had from your earlier videos.

[AndyBlackJnr]

We mostly just use Phrase Match. Works fine. If we go exact match we often clone the campaign and change all keywords to exact match and add exact match negatives. It's old school but still works in the right situation. We create thousands of phrase match keywords in one-keyword-per-adgroup. Each ad matches the keyword, and we pass parameters to the page so the page matches too. Using broad match would screw that all up.