What questions should you ask before advertising your product?

How do you get started with advertising? I share a list of 21 questions you should ask yourself.

If you would like to ask a question, please leave a voicemail or text me at 281-529-5146 or leave a comment or post a video with your question.

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1. What promotions am I capable of running?

2. What is my budget?

3. Should I hire an agency?

4. What is my history with promotions?

5. What did I learn from my history?

6. What are the strengths and weaknesses of the product I am selling?

7. What unique benefit am I offering buyers?

8. Who am I trying to reach and how often?

9. Does my audience share any common characteristics… demographic, geographic, behavioral, lifestyle, or psychological makeup?

10. Who makes decisions to buy my product, who influences that decision, and who actually buys my product?

11. Where do customers buy this kind of product?

12. Why do they buy the product?

13. Are purchases rational or emotional?

14. Who are my competitors and what are they doing?

15. What do their promotions look like?

16. How does my product compare to competition?

17. How is my product positioned in the minds of consumers relative to these competitors?

18. Is there a gap in this product category that needs to be filled?

19. What factors out of my control might influence the buying decision with respect to technology, regulatory issues, competition, the economy, and social trends?

20. What types of media might we use?

21. How are we going to measure success?

[michaelkula]

Thank you very much! please keep pushing more content. The world needs to know!