How Video Drives Direct to Consumer Sales

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Nick Buzzell, CEO of the Spirits Network, breaks down his key tenants of driving direct to consumer sales digitally. He talks about the potential that video commerce has to be a viable sales channel for the entire industry. Buzzell wants brands to understand the data behind consumer preferences so that they can create robust engagement strategies. He also gets into how to sustain engagement by creating touch points that extend beyond the initial point of sale and describes how consumer data can translate to personalized storytelling opportunities that can increase your influence in the demographics where it matters most.

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