Guide to Digital Display Advertising

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An IAB UK video to explain the evolution of display trading in 2017. The display ecosystem has developed from direct buying and selling into an increasingly complex environment with data now powering real time bidding and selling. This video aims to demystify the display landscape in 4 minutes!

It is the updated version of our previous video: The Evolution of Online Display Advertising, which was created in 2012.

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Комментарии
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One of the very interesting point made here is diminishing role of Ad Exchanges with rise of Advertiser - (ATD) - DSP - SSP route. I am not quiet clear on how Ad Exchanges lose their value as my understanding was the any bidding / auction was to happen at Ad Exchange level. Thus having a very prominent role in the whole ecosystem.

amanagrawal
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Just came across this, probably time for a refresher with DMPs disappearing!

cdanus
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Great video! So simple and easy to understand! Thanks so much! :)

JanelHathaway
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so please give me the thing if your allowed to not in public only me and blocked for other people

whitey
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the advertisements have pushed me to the limit there making me throw my iPad pro

whitey
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So I need a much better thing like every advert has that icon and I’ve never seen that icon

whitey
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The USA is a different case when it comes to Consumerism.

You buy anything as long as your neighbor has it or if it looks good.

You have a Monster Debt and you keep going.


It's not so in Europe and (speaking for myself)
I ABOMINATE EVERY SINGLE AD WHEREVER IT MIGHT BE.

Abolish this Business Model.

Try to a fee for accessing YouTube and the Store or just make us pa on a monthly basis or yearly basis to use your OS.
(Though I think we do that when we buy the phone).

Stop being so damn GREEDY!!

A FEW billion are enough for a lifetime of updates and upgrades and to pay your employees, 99% BOTS.

Seychelles-.