What is Programmatic Advertising? In 16 minutes

This is the most simplified explanation of Programmatic Advertising and ecosystem, yet complete.

In this video, I will explain step by step:
A. What is Programmatic Advertising?
B. What are different types of Programmatic Ad Buying?
1. Programmatic Guaranteed or PG Deals
2. PMP or Private Marketplace Deals
3. Open Auction Deals
C. Where does each of the platform fit in the programmatic advertising ecosystem?
D. What is RTB or Real time bidding?
E. What is a DSP, SSP, Ad Exchange, and DMP?

If you have issues in hearing after 4th minutes, enable stereo mode on your speaker/earphones/computer

Programmatic advertising is a data-driven ad buying and selling process supported by Real-Time Bidding

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[vikasmv]

Wasted 3 hours in class, simple and beautifully explained.
Thanks!

[d_adityarao]

I'm a 17 year old trying to learn new things but I realized I wasted many hours on useless videos n than I came across ur video and you brilliantly explained the whole topic within 20min and without any lose ends...Great video sir

[bhavyasri]

I have gone through so many articles regarding dsp and SSP, none could explained it clearly as u did... Thank you

[alkam]

You could become a professor. Explained it with amazing clarity.

[prettyprotons]

S soon as you said exchange(chef kiss) It's crazy how my mind is translating this information as a private and public offerings, it's literally the same concept.😩 We are the product in the systems. Business Trust operations. This is genius!

[CruisingTipsDotCom]

As someone who works on the editorial side of publishing, I've been trying to learn more about the advertising side. This has been fantastically useful and I much appreciate the content.

[Ravichandran-xpxs]

The marketing world will forever be In debt for you sir

[jolivibes]

I really want to thank you sir from bottom of my heart, because following your YouTube channel I got a job as a Ad trafficker in a global company and will follow your channel for rest of my life.Thank you once again.

[madhavbhattarai]

I've been in this sector for about 5 years but haven't had a chance to try programmatic advertising in practice, however among videos I find this is one of the best and easiest to understand. ♥

[tristanm.]

Great explanation. I've worked in advertising for the past three years and have come to learn it in practice but seeing it all written out like this is very helpful for those coming into the industry or just seeking to learn how digital advertising works!

[priyankamandal]

I have never seen such a complex idea explained in such simple terms. Loved it and now I am all clear.

[kiranchavan]

I’m working in Ad-tech since last 2 years, very well explained!
The best explanation on programmatic advertising.

[felixong]

Thank you very much for this video. I am new to DSP and advertising. This video is exactly what I need to start off my journey in this topic. Thanks again!

[GonsHair]

Very well explained. I'm brushing up on my knowledge for an interview for an advertising company with a DMP DSP and SSP. I learned a lot thank you.

[jubaidislam]

May be this is the best explanation video on Programmatic Advertising on the internet. This helped me a lot to learn Sir.

[pmc]

The best tutorial I have come across in Programmatic Advertising in the last 10 years. Thank you!

[Toni-rxts]

Incredible video to understand the whole breakdown of programmatic advertising! Better than some of the lectures u get on this topic at universities.

[arwahabbas]

Your explanations where clear and the whiteboard writing made it visually easy to understand. Thank you.

[naraparajuaparna]

Goosebumps moment when all the major player came on the whiteboard. N then enlightenment.🌹

[magazineaqui]

Best channel to learn digital marketing.... Thanks for sharing this type of information..