The Evolution of Online Display Advertising

An IAB UK video to explain the evolution of display trading in 2012. The display ecosystem has developed from direct buying and selling into an increasingly complex environment with data now powering real time bidding and selling. This video aims to demystify the display landscape in 3 minutes!

Created by @adamtoldfield

[Mdlfh]

6 years later and this video is still the very best way to introduce a newcomer to the digital advertising landscape.

[georgkerschhackl]

This video shows you in every simple way The Eveoution of Online Display Advertising. Well done.

[Stidermann]

SSP is more commonly referred to as supply side platform - not sell side platform.  This corresponds to it's counterpart: demand side platform.  (Supply & Demand, not sell & buy)

[CindyKBrown]

As we look back on this aspect two years ago, do we see a lot of difference? The online world revolves in a pace that seems hard to follow, but its complexities make it all the more revolutionary. 

[murodt]

Fine work!! You made it clear as a day - bravo!

[djr]

Really, REALLY good video, clearest I've come across

[jaigupta]

Excellent Video. Very well explained the concept. Thanks for creating this video.

[joeryder]

great summary of online ad! anyone who is new to this can always rely on ad networks for easy connection to advertisers. I did approach some ad networks and ended up with a very efficient one, Envero Media, which is at the top of my ad chain now. it's pretty much about choosing where you fit.

[alamdarmirza]

Thanks! Cleared all my doubts regarding Ad exchanges :)

[bukolaoyaniyi]

I enjoy every bit of it, thanks for sharing.

[salocicero]

thanks! Never understood the way this all worked together.

[mithrabaaji]

4 years back this awesome video the reason for me to get job :)

[BryanTraf]

Excellent video!
I would love to see this using real world network and exchange examples - such as Google's products. Tying a product name to each process and example in the video would make the visualization and relational understanding even easier!

[how.disability.justice]

Video should be titled: How to use people's private data without permission to make money off them. And how companies are making more money off of people who don't consent to their data being used. And how companies have become a part of social repression. How is your job impacting the lives of people?

[simplegirl]

Can u say who is the first founder of online advertising?

[asimbaki]

Indeed it's complex envo. Inside its development for high performance servers for such platforms is even more complex. Once you have your own platform you can earn up to $100K per month minimum. Operating cost is high too :p

[thuytranthu]

the video image is too poor, you need to fix it more

[fergaldownes]

Hi buddy, extremely good video that you have here. Great stuff.

[debragoss]

Is it me?  I can’t figure out where the customer or end user is for this model?

[GuadalupeEstrada-iqeh]

Buenas noches amigo se podrá abrir más capacidad en todo y ver diario gráficas para medir rendimiento 11inic.3elementoscada uno de. se.