Digital Marketing 101 - A Complete Beginner's Guide to Marketing (Explainer Video)

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Digital Marketing 101 - A Complete Beginner's Guide to Marketing // Hello and welcome to our beginner's guide to digital marketing. In this video, we'll be discussing the differences between traditional and digital marketing, the various digital marketing channels you can use, and how to create a digital marketing strategy, this is my complete beginner's guide on digital marketing.

Digital marketing isn’t complicated once you understand how the various channels work together. Let me simplify all of the key digital marketing channels such as your website, email marketing, social media, paid social media advertising, search engine optimization (SEO), Search Engine Marketing (SEM), content marketing, and understanding all about the marketing funnel. This is how you can create your own digital marketing strategy from scratch easily and quickly.

Watch this video to understand how digital marketing works as a beginner and I hope that you are inspired to take the next steps in leveraging digital marketing in what you are working on right now.

#digitalmarketing #digitalmarketingtips #socialmediamarketing #digitalmarketingcourse

00:00 Digital Marketing 101 A Complete Beginner's Guide
01:07 Free Digital Marketing Plan Template
01:54 Traditional Marketing vs Digital Marketing
02:49 Know Your Audience through Research and Digital Insights
04:14 Digital Marketing Channel: Your Website
04:43 Digital Marketing Channel: Search Engine Optimization
05:26 Digital Marketing Channel: Social Media
05:54 Digital Marketing Channel: Email Marketing
06:21 Digital Marketing Channel: Search Engine Marketing
06:32 Digital Marketing Channel: Content Marketing
06:58 Understanding the Marketing Funnel
08:21 Digital Marketing Data and Insights

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Who am I?
👩🏻‍💻 Hey I'm Laurie, an Ex-Google digital marketer (10+ years in the industry), online educator (25K+ students), and content creator. On this channel, we explore all things marketing, business, and personal development. Besides making YouTube content, I love helping teams and businesses figure out how to get people to click, sign-up, and buy. I hope you enjoy this journey with me, where I share everything I know, to help you get seen online, build better businesses, and create a living doing what you love.

Just to let you know that some of the links above are affiliate links which means that by using these links you’ll be supporting my content with a small commission at no cost for you. Thank you for your support.

[lauriexwang]

Digital Marketing 101 - In this video, we'll be discussing the differences between traditional and digital marketing, the various digital marketing channels you can use, and how to create a digital marketing strategy, this is my complete beginner's guide on digital marketing.

Digital marketing isn’t complicated once you understand how the various channels work together. Let me simplify all of the key digital marketing channels such as your website, email marketing, social media, paid social media advertising, search engine optimization (SEO), Search Engine Marketing (SEM), content marketing, and understanding all about the marketing funnel. This is how you can create your own digital marketing strategy from scratch easily and quickly.

Watch this video to understand how digital marketing works as a beginner and I hope that you are inspired to take the next steps in leveraging digital marketing in what you are working on right now.

00:00 Digital Marketing 101 A Complete Beginner's Guide
01:07 Free Digital Marketing Plan Template
01:54 Traditional Marketing vs Digital Marketing
02:49 Know Your Audience through Research and Digital Insights
04:14 Digital Marketing Channel: Your Website
04:43 Digital Marketing Channel: Search Engine Optimization
05:26 Digital Marketing Channel: Social Media
05:54 Digital Marketing Channel: Email Marketing
06:21 Digital Marketing Channel: Search Engine Marketing
06:32 Digital Marketing Channel: Content Marketing
06:58 Understanding the Marketing Funnel
08:21 Digital Marketing Data and Insights

Let me know what digital marketing channel you are looking to include in your digital marketing strategy! 🙌

[nathananderson]

This is one of the channels that gave me the courage to start my YouTube channel 8 months ago about self development. Now I have 871 subs and > 500 hours of watch time. I know it’s not comparable with others but I’m still proud I started because I’ve been learning so many lessons that I could haven’t learned without getting started in the 1st place.

[dinabaxter]

This is such a helpful and in-depth video Laurie, really appreciate all the hard work you put into this and always love learning from you!

[Pixiebolt]

omg absolutely love your style Laurie ❤ you're so authentic and straight forward with the tips and tactics you present to us. I relate to your story so much coming from an agency background as well. Yours is my new favorite YT channel. I'm so excited to see you blow up 👏🏼👏🏼 I'm here to stay as see you shine 🤩

[inakonokwe]

We need vids where you show us what to do for example: you say guys you need to first download this app and register, then you can link it to your Instagram, find customers. We basically need something like a grwm

[NeyGonzalez-fngb]

Estoy aprendiendo marketing digital e idioma inglés y me ha gustado este canal, me sirve para mi propósito, gracias Laurie por tu contenido, está muy bueno, buen trabajo!

[gellirollz]

The first video I watched from your channel and I am already hooked. I’m trying to get more into digital marketing this year and not just only making content and just dealing with social media when it surrounds just posting.

I know digital marketing involves social media, paid Ads, SEO, and all that, but I’m realizing a lot of people jobs want digital markers to have like a vast skills

Love the Channel

[rachellynnie]

I watched until the end. Your pacing is catchable for me and well understood and clear.

[luciantuli]

I love your ambience your so clear and straight to the point. All the way from South Africa 🌍🇿🇦thank you

[CandaceWBrown]

Wow! that's pretty much incredible. Thanks a lot for sharing.

[brendan]

There good points in this video about digital marketing especially the categories too. I felt it might be complicated but it isn’t. You gotta advertise or promote what you want to do or what you have. You have choices to make which is why I thank you Laurie for making this tutorial video.

[WILLIAMALLENAYL-SUCCESS]

While I appreciate you fantastic message, as you broke down the entire steps & processes, to make this niche possible to some who struggled coming up, as a babyboomer! Thank you young lady, for all of your help! It will not be forgotten!

[tinamarie]

Not sure I would call this a beginner’s guide but, there was definitely a lot of information here. Thank you

[wqjpzhw]

i'm new to the digital marketing industry, this video has helped me a lot to grasp the most important things to consider. thank you so much

[GillianLarmond]

Thanks Laurie. Just found your channel and I am now following you.

[robbieguerrero]

Email and UX/IX Seems Important in My Plan :) Also Good Ole Fashioned QR Business Cards :) Thank You Laurie!

[FacelessMarketingKatie]

This is all GREAT information! So helpful for beginners :)

[Larry]

This is unmatched. I recently enjoyed a similar book, and it was unmatched. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Adam Skylight

[brandpush-co]

As a PR & Marketing agency, we really appreciate the valuable insights in this video. Your breakdown of digital marketing channels like SEO are great strategies we also use. Understanding audience analytics and creating targeted content are crucial steps we emphasize as well. Thanks for sharing such practical advice! 🙏

[searchbug]

You're so genuine and authentic Laurie! Just to share my thoughts, digital Marketing enables us to leverage the power of the internet and technology to promote products and services, engage with customers, and achieve our marketing goals. Thanks for remining and sharing your knowledge!