Is the Influencer Bubble Ready to Pop?

Let's talk about how social media stars are different now. A while back, the top YouTubers were like your neighbors, making videos just for fun or a bit of extra money. But today, some of them are as famous and rich as sports players or movie stars. But, there's a catch - the easy money might not last forever.

Join us as we find out how this started and why it might not last. It's like solving a puzzle about how people share cool stuff on the internet!

In the past, companies had trouble reaching young adults (18-35) through regular TV and radio. Then came influencers, who got famous on blogs and early video sites. They were great for brands because they could reach specific groups, and it was pretty cheap.

Influencer marketing was like a dream for companies. It could talk to certain groups, was not too expensive, and most importantly, people believed in influencers. People thought of them like trusted friends, so when they recommended something, it meant a lot.

The dream, however, is facing some problems now. As more businesses wanted to work with influencers, there was more competition. Some influencers started charging a lot for ads, making it not as cheap. Big companies with lots of money started taking over.

Apart from the cost, there's another big issue - people are not trusting influencers as much. Some influencers talk about products without really caring about them. There have been problems with shady deals and questionable sponsorships, making people not trust them like before.

Now, influencers seem more like distant celebrities than friendly neighbors. This change happened even more during lockdowns when people got less interested in what influencers were doing.

Companies are also getting careful. If they work with an influencer, it means connecting their brand to that person's reputation. If an influencer supports a bad brand, it can make all the other brands they talk about look bad too.

As the influencer time changes, influencers might not make as much money. But that's not a bad thing. It could mean that marketing becomes

more real and friendly. Influencers might start talking about things they really like and understand.

The time of influencers might be changing, but it doesn't mean it's the end. It could be a chance for talking about things online to become more real and true. Let's see how this story shapes the future of talking about things on the internet.

Timestamps:
00:00 - Intro
00:23 - Will this bubble pop?
01:11 - People Losing trust in Influencers
01:48 - Is this a bad thing?
02:00 - Outro

[omrozh]

There is no influencer bubble. People say Mr. Beast making 100+ million is too much for a YT guy but in reality Mr. Beast gets more people in front of a screen than even big stars like the Rock. So the value they create is immense. Considering how lonely people are getting, I believe there is still room for growth until probably like 2035 even then I wouldn't call it an influencer bubble I would call it an entertainment bubble. The reality is that we are spending way too much money on entertainment. This is the bigger picture here.