The Influencer Bubble is Popping... what it means for creators.

What the HECK is going on in the influencer marketing space right now?

Fewer brand deals, increase in gifted opportunities ,and everyone just seems to hate us more than ever? Let's explore influencer fatigue, what's causing it, and how this is affecting the creator economy as a whole... and how you can plan for the future and stand out as a full time or aspiring influencer.

📚 || CHAPTERS ||

0:00 - Things are Weird Right now...
1:28 - What the HECK is happening?
4:06 - Why Everyone Hates Influencers
9:43 - Everyone wants to be one...
12:55 - Platform are shifting
14:17 - UGC Content
15:50 - Brand Expectations
19:30 - How to survive as a creator

📣 || MENTIONS ||

*There are affiliate links included below, I will get a small commission if you purchase from them*

📸 || MY GEAR ||

📱 || CONNECT WITH ME ON ||

And don’t forget to like and subscribe! ✨

[CreatingwithKaya]

There is still SO MUCH nuance to be explored within all of this, and for each point, I could have gone on a separate one hour tangent... but this was long enough. 😅 This is of course a generalization of a lot of what I'm seeing, there are always people moving against the grain, and I think there's still A LOT of other (valid) reasons why people feel a type a way about 'influencers'.

Let's chat about them below, and maybe... maybe... I'll do a follow up.

[theetravelhippie]

the new wave of “influencers” is here.. which is really just REAL people who have MEANINGFUL messages to offer!

[Anamillio]

Influencers are so annoying. I got off social media literally just to avoid them. Most of them start genuine but then turn into a money making machine which makes me lose my trust

[Ladyeharris]

What people desire now is authenticity. All of the “polished” “perfect” content is out. Influencers all started to look and sound the same. Even their homes. People are over it.

[_Sincerelytiara]

Honestly, the sponsorships killed it. I’ve discovered a few influencers lying about product results or restaurant recommendations for cash. I understand we all need to get paid but it’s never okay to lie about what a product can do for you.

[Vivalapinkposh]

I’ve been a influencer for 11 years now and it all balls down to being your absolute authentic self. Your people will always gravitate towards you ❤

[Soundsliketara]

I think brands are complaining about influencers but not addressing the real issue which is people don't have the extra money to buy random products

[JustCallMeOlu]

Honestly, I’m just making the content I can and whoever finds me finds me

[ItsTylerChanel]

Great video!!! I’ve been experiencing fatigue as a creator but I always get refueled after seeing creators who “don’t fit the mold”. Creators who you can tell are creating for the fun of it and not necessarily following platform rules. It gives me permission to show up in a way that is messy and not perfect!

[_smartyshorts]

I stopped watching influencers and creators constantly pushing products because it just feels out of touch with the current state of the economy. Things are expensive, people are losing their jobs and struggling to find work, adequate housing, etc. I think people are just not interested in currently being influenced to buy things, even if they don’t actually end up buying it.

[justinuriahphoto]

The big problem is these companies now have plenty of average people on social media to push their products. They no longer need to ask influencers to do it. It saves them a ton of money by letting the consumer sell it for them on all the social platforms. Everyone has a cell phone and can post pics nowadays. If you want to separate yourself, you've got to figure out how to up your game X's 1, 000.

[usermarie]

A lot of people are fed up with more "obvious" influencers who just show off everything they have. Other influencers doing educational, comedic, video essays, etc. don't seem to get the same hate. In fact, some are seen as an "expert" in their field.
It also has maybe led to more channels dedicated to teaching you how to make money and more courses being sold to people who are struggling and want to earn more money

[Morrocanprincess]

The smaller influencers are still crushing it. People are just fed up with overly curated, unrealistic large account influencers selling a dream (that they themselves aren't even living). People want to feel valued & related to on a human level. Many people are waking up. They are saying no to being wallets and quick human ATMs to be used anytime influencers need to push a product/service that they themselves don't even use!

[LittleHouseOnTheMountain]

A lot of people are smart and they know deep down if you actually care about them as a viewer or if you are just trying to sell them something. Putting relatability, honesty, and genuine care for the people clicking your content is the best bet always

[JerrisEverydayPeople]

I saw a video where a husband quit his job to “join his wife on their content creation journey.” Their videos are like all the other family influencers and the kids are so aware of the camera. It’s rather sad.

[karstenashleybush]

So many great points. Trying to get into the creator space now is interesting because it feels like I’m trying to understand a system that’s a little broken right now.

[ShondaD_]

To be honest, these “influencers” have to understand that instead of chasing the bag. There are people who are laid off from their jobs, struggling to make ends meet, etc. The last thing we need to see is someone trying to sell something from a brand that’s all about money. It’s not right.

[busi.global]

You made such great points. Brands expecting conversion from just 1 piece of content is a bit insane when you consider the marketing funnel.

I had a startup reach out and expect a campaign they wanted us to work on (they wanted a short 1 minute video) to drive brand awareness, conversion and result in raving fans who share about their service through that 1 minute video 😓

I think there’s brands who just don’t understand how influencer marketing should be part of their overall marketing strategy and not their magic answer to instant sales.

There’s so much that could be said on this topic 😮‍💨

I really enjoyed this video 🙌🏾

[victoriaveeart]

I’m actually happy with the way the creator community is changing because I feel now a days content in general is very bland & nothing makes me awe struck. Similar to what another commenter said the increasing need of actual value is going to be so important now! Time is becoming increasingly a rare currency. I think it’s why my content as an artist is starting to grow increasingly on all of my platforms. I like when people are hyper focus on something that they really love. So the grow in passion is really us returning to our roots of what content and YouTube as a whole used to be🎉😊

[DownieLive]

FINALLY! Someone is talking about this! Way to go, Kaya!