Decoding UTM Parameters in GA4: My Process

How can you read UTM Parameters in the new GA4? To understand the best way to analyse your UTMs you need to know about the different ways to look at data inside of GA4. In this video I’ll show you these different ways and show you my process of working with UTM data in your Google Analytics.

UTM Parameters in Standard Reports
UTM Analysis in the Explorer Section
Comparing two UTM parameters against each other

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OUTLINE
00:00 - Introduction
00:28 - UTM Parameters Overview
01:44 - Viewing UTM Parameters in GA4
03:17 - Analyzing UTM Parameters in Exploration Reports
07:32 - Adding UTM Content to Exploration Report
08:18 - Comparing Different Versions of UTM Content Through Segments
12:16 - Conclusion

[jaykkyawal]

This was excellent no one shared how to look data in ga4. This is what I was looking for. Thank you so much.

I want to add to links utm_placement and check placement from Facebook or google ads. How to check this utm at GA 4. I have already created variable at GTM.

[danielespezzamonte]

Thank you for this video. May I ask you how to track Google Ads campaign term?

[MisterX-ilyd]

Can please create another video getting utms in bigquery??

[MisterX-ilyd]

I need the same for bigquery to be able to query those utms in bigquery. Can you make a video showing it? :)

[zest]

Preview designer needs a raise. Exceptional photoshop skills 😅

[abhishekpuvvada]

Julian - I do find a lot of discrepancies when looking at utm to purchase attribution across different channels especially for bigger sites. Did you see the same?

[funlkn]

how to create custom audience in GA4 based on them ?