Campaign Tracking in Google Analytics - Using UTM Parameters (Part 1 of 2)

This is the first of a 2 part video series about campaign tracking in Google Analytics. Campaign traffic is traffic we can see in Google Analytics that has come from a link with UTM parameters appended. This first video explains how UTM work, recommends a browser extension for easy UTM management, and reviews where to see the resulting Campaign traffic data in Universal Analytics.

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Google Analytics can be hard, but there is someone whose yoke is easy and whose burden is light.
Rest easy. Mathew 11: 28 - 30

[truegritcreativeco]

This is such a great breakdown. Simple enough to understand but packed with helpful information. Thanks!

[nickdrishinski]

The chrome extensions is a great find. Thank you!

[MarkMatthewsNJ]

Was so excited to understand how to get the data back out in reports, only to see my GA4 analytics does not have Campaigns as an option. ugh

[ahmadjabbar]

Loved your videos. So detailed and got a chance to learn a lot of things from your videos.

[Nyeeeesh]

Great video! Can you explain why you left the keyword parameter blank in more detail?

[fennasolvia]

Helpful tutorial. How can i upload my old annotations from uniersal to GA4?

[AkLaw]

Straight to the point. Thanks for sharing. Is there any recommendable app to migrate from annotation data from UA to GA4?

[afrorumsamplepacks]

I'm trying to run a CPA influencer marketing campaign. My question is. If I use UTM to track the landing page, how will it know when a conversion is made?

[jihyejeong]

Thanks for great info.
question here. you made a url something like source and medium.
where do you put that url??

[alexjohntech]

Very helpful and easy explanation. Do you have any updated video for annotations in GA4?

[TheNextTorres]

If I create a UTM link to a Men’s clothing collection on a website, will it be able to track a conversion (sale) ?

Or would that only work if the link directs to a specific product?

Im trying to find out if google analytics can detect check outs on online stores

[easyvestenglish]

Thanks a lot for this video!
Any idea of possibility to use UTM tracking in a UAC campaign?

[ErikHill]

Great video, thank you! Guessing not, but are UTMs visible in the URL of a Google business profile when used?

[ashleyfloresweb]

So informative👌 How can I add annotations in GA4?

[paolaselineochoa]

hello! Question, if we have a "?" symbol in our base URL, what other connector we can use right after the base url?

[anne-cecilesoularue]

Hi Thanks a lot for both videos. One question: what about the UTM 'shorter' version? Does it complicate the GA4 understanding of links? Cause the long version is not the most convenient for Socials posts.

[truegritcreativeco]

Do you have to enter the UTM somewhere in GA4 for it to be able to register / track it? Or is generating the link enough?

[susanadelokiki]

Hello, I used to have data show up more in emails as I was using email marketing(with utm parameters), and less in "direct". Now it's the reverse, more traffic goes under "direct" and very very few under emails and nothing has changed with the utm parameters, what could be the issue?

[reaganbradley]

What is your recommendations for shortened links? Should you use them? Which tool do you like best?

[stepaheadwebsites]

Zach, this was great. Thanks. I have a question. Is it possible, in my email signature, if I have a link to "mailto:my-email" to add UTM to this link to track clicks to my email in my signature, so they would show up in Google Analytics for my website? Is this possible or do you recommend some other way? Please let me know. Thanks, Gary 😀