13 Years of No BS Business Advice in 79 Mins

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[kat]

Timestamps for when I come back to this video again

ADVICE 01- 00:15
ADVICE 02- 01:59
ADVICE 03- 06:35
ADVICE 04- 08:35
ADVICE 05- 11:27
ADVICE 06- 15:02
ADVICE 07- 19:16
ADVICE 08- 25:32
ADVICE 09- 31:12
ADVICE 10- 36:19
ADVICE 11- 41:41
ADVICE 12- 44:13
ADVICE 13- 50:09
ADVICE 14- 55:26
ADVICE 15- 57:14
ADVICE 16- 59:43
ADVICE 17- 1:03:15
ADVICE 18- 1:04:49
ADVICE 19- 1:08:45
ADVICE 20- 1:12:24

[quentinwiley_]

Man I'll tell you what. Absolutely no one on earth gives out more genuine business advice that is actually helpful than Alex Hormozi. No one.

[jd]

A buddy of mine was in the funeral business. I said to him, hey did you ever think about expanding your market to not dead people? Just like that overnight he 10x his market. He's murdering doing $250 mil a year right now. He just had never though about live people before.

[SageAwakens]

I always wonder how Alex is more generous with his business knowledge than Elon Musk or Steve Jobs ever was yet we celebrate them rather than celebrating Alex. Alex is extremely underrated.

[utube]

There's an old expression in sales: "How do you sell a $5, 000 watch?" Answer: "Put it next to a $10, 000 watch."

[futureskoolHQ]

The 'Hormozi' Effect : How We Grown from Zero to 250+ Paying Customers in 5 Steps.

1. Built two products as low-ticket and high-ticket
2. Built a team of 5 Sales Peoples
3. Started Advertising on Meta Ads with Small Daily Budget
4. Improved Product-Fit and Marketing-Fit with Customers Feedback
5. Doubled the Ad Budget

Kudos to this man. Start from where you're now.

[RG-jlzr]

Never got more HIGH VALUE business advice from a single person. Cant thank you enough.

[LlaytonTaylor-rswz]

Literally the best YouTube video I’ve ever watched

[Marking_The_Way]

Alex is delivering so much VALUE 🤩 But guys, actually TAKE AN ACTIONABLE STEP from what he just shared. Don't just watch and go to the next video.

[gs]

There is nothing I love more than a really long video like this where the speaker is just as clear at 2x speed as he is at 1x. It is just gold.

[withluv]

Alex taught me more about business than any college program would. Thanks a lot man.💯

[aqadaptiveintelligence]

5 Reasons Someone DOESNT Do Something

1. Communicate Clearly - They Didn’t know WHAT needed to be done.
2. Training - Didn’t know HOW to do it. or how it needed to be done.
3. Timeline - Didn’t know WHEN it needed to be done
4. Motivation - knew the top 3. But didn’t WANT to do it. (Non-monetary rewards - praise, kudos, freedom, reinvesting into them attention.
5. Blocks - Something is blocking progress, lacks resource to get the job done. (Net, eggs, item, program)

ATTACK THE REASON, NOT THE PERSON.

[BrianSchoedel]

Great insights and solid advice. Here' a few of my takeaways.

- Testimonials sell better than you. Increase sales conversion.
- Grind it out and sell before you pay to acquire customers. Control your CAC.
- Retention is key. Fix the leaky bucket.
- Scale Growth in one channel, ideal customer profile
- Talking to customers fixes everything
- Price increase to keep pace with inflation and reduce risk in your business
There's more...

[salvadorgallegosalmaguer]

ADVICE 01- 00:15
ADVICE 02- 01:59
ADVICE 03- 06:35
ADVICE 04- 08:35
ADVICE 05- 11:27
ADVICE 06- 15:02
ADVICE 07- 19:16
ADVICE 08- 25:32
ADVICE 09- 31:12
ADVICE 10- 36:19
ADVICE 11- 41:41
ADVICE 12- 44:13
ADVICE 13- 50:09
ADVICE 14- 55:26
ADVICE 15- 57:14
ADVICE 16- 59:43
ADVICE 17- 1:03:15
ADVICE 18- 1:04:49
ADVICE 19- 1:08:45
ADVICE 20- 1:12:24

[HighPeakEducation]

My favorite business professor is jacked and wears flannel 😅

[benedeknovak]

Alex is providing such a high-quality business education, it is actually insane. He is changing the game for business education.

[kevinthatninja]

Thanks, Hormozi. This video is so invaluable. I’m a program director and salesman at a martial arts school. Been at it for 4 years. So many points you hit are confirmation. Our business is about to soar.

[alexandraathay]

I had a great business and my employees literally created a mutiny. It has taken me 10 years to recover from debts, health, pandemic etc but now I'm hungry for 'Success is the best revenge' I absolutely want this and will get it!
I'd love a 'Walk n talk' with Alex. How about it?

[KaiGuyGD]

I love when Alex reminds me that I need to be reminded

[awildbecoming]

40:24 “I must not know enough about this [approach] because everything is hard.” Gold. Thanks Alex, as you say we need to be reminded more than we need to be taught 😅