Adobe Firefly Video AI Is Going To Change Premiere Pro Forever

Adobe just introduced their new Firefly Generative AI for video, and we need to talk about it, because this is going to change Premiere Pro Forever!

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[SaraCanducci]

Ahhhh I CANNOT wait to have that Firefly thing in order to track and remove photographers and wedding planner with their phones standing close or behind couples 🤣

[TheFPSChannel]

Lived and worked through over three decades of dramatic change in our industry. Bring it on. Bring it all on. I’m not afraid.

[MeridianMedia]

Thanks for sharing this Matt! I always love hearing your perspective on video trends. I found Project Res Up to be super interesting. After all, consumers place so much emphasis on camera resolution. It doesn't seem like too much of a stretch to imagine a day where you don't need a 4k camera simply because the software is good enough to upscale your HD.

[stevefreeman]

The most impact any of these features could have on my workflow is high-performance upscale capability for video. I now find myself dealing with a mix of varying sources, spanning 1080p to 8K resolution, along with formats ranging from image sequence to MP4. On top of that, frame rate conversion is always a concern.

[WillieShawFilms]

Nice video Matt! Also, bro been putting the work in at the gym! Looking great!

[AiAuteurs]

Matt, first and most important is to tell you how much I appreciate your videos. Not only about the content but in the way YOU share resent it. The way you speak glues me to your videos.

Now, to answer your question about Generative AI, i am beyond excited about the technology and the new ways we are telling stories. I’ve been all in on Runway, Pika, Kaiber for a while now and can’t wait for more Adobe technology to take us to the next level.

[JaneivyHilario]

lovely meeting you at Adobe Max, this recap was well done. already sent it around to my friends. Instead of me explaining it myself haha. Great job!

[vidaveo]

Literally cannot wait to try out Firefly, I have a sci fi film waiting for VFX, but there are some shots which just need the background tidying up. Thanks for the plain English heads up, love your vids.

[buffalovideography]

Thanks for the look. Exciting times ahead!

[marcamalia]

Thx for the update, this whole thing is really the beginning.

[brionlogan]

Great video, Matt! Thanks for your insight!

[isnn]

Amazing so excited for these new features, thank you for this video.

[TimMielke]

I like the future of resolution upsizing for video. The dub dub project is exciting too.

[flochfitness]

Thank you for doing the good work Matt!

[unknownperson]

I'm excited AND scared! definitely scary what the future is gonna look like and what can be done with this, but excited to get my hands on it and create. The possibilities are endless!

[yourmagicfilm]

Holy Heck yes I am excited. Excellent recap Matt!

[tyreepope]

This AI for video will be beautiful for storyboards

[BlaineWestropp]

That tie is impressive… makes me envision filming some golf carts ripping on the fairway and turning them into lambos.

[SuppanReviews]

Clean audio, well spaced out, no stupid jumpcut... Nice

[michalwalks]

It looks like 'Fix it in post' is going to actually be just as quick to do as it is to say!