Is Adobe AI Firefly the Future of Graphic Design? 🤨

In this video, we're going to take a look at Adobe's AI Firefly, and see if it has what it takes to be the future of graphic design. Adobe Firefly is a tool that allows you to create graphics with AI assisted design. So, does this tool have what it takes to takeover the graphic design world? Let's find out!

If there's anything you would like me to cover in a video, then let me know by commenting down below!

[patrol_n]

It's hard to say, AI may devalue the designer in some way down the track. Canva did it to some extent with smaller business entities using marketers instead of designers. The designer's role is forever changing i.e. now inclusive of content writing, copywriting, marketing, videography, video editing, social media creation. The norm and experience of AI generation and manipulation may simply become another part of the G.D's role.

[manuelhecki]

AI will just become another tool, for us designers to use. Like content-aware fill in photoshop. It's not perfect, but with a little touchups it gets really good.

[shinoobie]

The camera didn't replace the portrait artist. But it did sort of diminish one use case, where people used to have protraits of themselves done whereas now they just take pictures. Although the other side is that now with a camera many more people can have that same benefit, whereas with portraits it was only limited to important or very rich people who could pay an artist to have the work done.

But it hasn't stopped people from painting or making portraits or even making money from them. There is still something about having a hand drawn or hand painted picture that a camera (or even AI image generation IMO) will never replace.

But that's just one example.

[jonnyalive]

The general public valuing human creation doesn't really factor into a businesses decision to hire you to design something for them.

A business will always pick the cheapest fast way to do any task.

[rdvxz]

Honestly, I also agreed with the part about the letters with realistic 3D effects.
And I also agreed with what you said at 7:10. The problem is that it is difficult to make people understand that the work of a person, in the aspects you mention, is more valuable than what the AI ​​does. Anyone can use the AI, and regardless of whether it's flawed or not, they'll use whatever result they get. And they won't listen or understand the points you brought up either, as they don't care enough. All they care about is saving time and money (not even that, AI its free to use). It's sad to see people think that way. I've lost my fear of AI a bit, even though I'm still a Graphic Design student, but the issue here is the mediocre thinking of selfish people.

[HRKei]

AI-generated images are getting a bit boring. At least for me...

[cooperbility]

as a graphic designer, i think its pretty scary in all honesty. Great video Will... as always. My initial thoughts are that this will only devalue our profession as more people will think they don't need us, or that because they can use (abuse) it, that they are a designer... but maybe, hopefully im just a cynical designer.

[jaythefourth]

I don't know if it's exclusive to us as designers/creators, but seeing an abundance of art explicitly created by a machine is depressing.

Not in a career-oriented "I'm going to lose my job" way either, just in a flat, lacking-heart way.

It's similar to the feeling I can get when I see a Hollywood movie get one two many sequels. It's stale and lifeless. There's no human story attached, just a blatant cash-grab.

I hope this sentiment is felt by most and it does in fact only become a tool for designers to express ideas faster.

[jasonjohnson]

As a graphic designer I love AI, I recently worked on a banner design and was able to get the exact design asset I needed by just using an AI prompt.

Not having to go searching and wasting time searching is a blessing.

[danzo]

I think we as graphic designers have to look at the idea that the smaller jobs for small to medium sized businesses could in the near future be done by ai, for example quick logos, simple websites, etc. And the worrying part is, it will be accessible to the public to use for themselves. It won't replace our jobs, because shopify or wix do-it-yourself site builders haven't. But it will certainly change our jobs over the next few years.

[MagdaLenaS]

I'm glad that this one at least uses more legal sources. But it's kinda a bummer that ppl selling their work on Adobe Stock weren't asked if they're fine with their work being used in such way and that they can't opt out from it...
Like, it's much better what other AI generating programs do, but still I think that it'd be better to give the option to opt in/out just like authors can choose if they give the license for commercial or personal use.
(unless they already changed something since the last time I was reading about it)

[Timpers]

another fantastic video, will. youve been smashing it for years mate. pure quality :)

[JessieWeahkee-nfwy]

Gonna be honest, as a graphic designer with an extremely small team, it’s super helpful if you need an asset that is out of your niches. I might want 15 fruits that are unique but I don’t want to spend 15 hours drawing them just for one graphic.

[Daveydoka]

I am currently studying graphic design and think that firefly is going to allow us to develop more ideas that would once be inconceivable and to get work done faster.

[JRSJCHD]

As someone who is new to the graphic design field I'm very interested in these AI products. I do believe that they will become another tool to help a designer see a different perspective if they end up hitting a block. I also like the fact they are using licensed images.

[zoolamander]

i guess the issue is people arent using it as a tool, just a replacement. they are using the AI output as the final art/design, and thats no good

[tillnow]

I’ve found that to produce powerful imagery with ai, your text prompts need to be more elaborate. Specifically if you separate key aspects of an image with commas, use expressive words, and technical terminology, ai will have a much better chance at creating a more cohesive and robust image. Most people want to go into ai creating something like “a flamingo on the moon” and expect ai to just run with it. While it can and will, if you modified that to say “a high resolution photograph of a pink flamingo, standing on the moon, shot on a hasselblad camera, f/14 aperture, intricate details, studio lighting, cohesive” you’re more likely to get a much more accurate depiction of what you were intending. It becomes more of a word game than anything. I hope this helps.

[militarymatterss]

I was really looking for this video!
My thought is same in this topic.

[chriswondyrland]

Well, as the Adobe ppl phrased it nicely in their demo vid: 'it invites more people to creativity.'
Me, a graduated designer, 25 yrs in business, from tiny gigs to billion dollar brands, I say, it further commoditize graphic design.
I do not think it will raise our reputation and increase income for professional designers long run.
We not getting out of job and bread tomorrow. Tho, sorry, I'm not willing to sugarcoat it: we are on a long slippery slope of decline.

[ducnm]

I spent a whole day fiddling with Firefly after receiving the invite. It must be admitted that it is superior to other tools. Faster, smoother and more pleasing to the eye. A promising tool to me!