8 Benefits of an Effective Communication Strategy

8 Benefits of an effective communication strategy. Advantages of communication strategy in life, work and business.

The advantages of developing an effective communication strategy are many in life, work or business. The benefits of an effective communication strategy are many. In this video we present 8 benefits of a communication strategy and demonstrate the advantages of communication planning why effective communication wins in life, work and business.
An effective communication strategy offers many advantages or benefits to the organisation, workplace or project.
Effective communication strategy can give you many benefits and advantages including- it ensures better workplace communications and project communications,
It can give your organisation a competitive edge in many ways. A Communications strategy is a roadmap that shows how communication will be used to meet organisation objectives.

The benefits of effective communication include competitive advantage from ensuring correct information is transmitted, ensuring clarity in communications, effective message development, better selection of communication channels, cost efficiency, feedback communication and proactive communication.
This video is about the benefits of an effective communication strategy and advantages of communication planning. It highlights eight (8) specific benefits and gives suitable examples. Effective communication is key to the success of any relationship. It takes time and effort to develop great communication. As John Powell said:
“communication works for those who work at it”

Without hard work, at strategising how to communicate, it’s difficult to effectively transfer the intended meaning. The strategy helps simplify the process of sharing information with others. It helps focus on the purpose of the message and the target audience. As George Bernard Shaw put it:
“the single biggest problem in communication is the illusion that it has taken place”

The 8 benefits of developing a communication strategy are presented succinctly and with powerful examples. An effective communication strategy makes for easy processes in developing messages, systematic approach, orderliness, discipline and clarity. Without an effective communication strategy, information sharing will be a complex affair with no guidance or consistency.

An effective communication strategy ensures that all communication is planned, with the target audience in mind and that there is understanding of how best to engage specific stakeholder groups. It removes ambiguity and simplifies the task of message development.


We all need to elevate our mindsets at this time!

​By Dr Catherine Ngahu
Elevatus!
00:00 Competitive advantage of communication strategy
01:48 Transmitting information and communication strategy
02:23 Discipline of clarity in communication strategy
03:31 Focus on target audience in communication strategy
04:25 Effective message development in communication strategy
05:33 Effective communication channel selection
06:43 Cost efficiency in communication strategy
07:42 Effective feedback in communication strategy
09:33 Proactive message and communication strategy

[lucymunoru]

Very necessary to have and keep reviewing communication strategy

[fionajames]

A good communication strategy will definitely ensure success.

[ndutam]

I agree, personally I struggle with communication