Why Apple Discontinued The MacBook

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Apple’s recent decision to discontinue the twelve inch MacBook follows in the footsteps of previous decisions to stop making one of Apple’s most popular products. The company announced production of their MacBook would end in July 2019, leaving the MacBook Air the only option for customers looking for a lightweight, entry level Apple notebook. In this video we’re going to explore Apple’s patterns of behavior and find out why they discontinued their 12” MacBook.

Thanks to MacPaw for sponsoring this video!

[uss_]

Remember when Apple had
A mainstream laptop called the Macbook
A ultralight laptop called the Macbook Air
A power notebook called the Macbook Pro.

[kieranreynolds]

For a second there I thought they discontinued all the macbooks !😂

[billylardner]

Prediction: They will bring the “MacBook” back with the new M1 coloured laptops they’re making.

[iknowappleos]

I only just realised there was a ‘normal’ MacBook not a MacBook Pro or air

[eloisaduarte]

I started high school with a 12 inch MacBook and it was perfect for a student who didn’t need a fancy MacBook Air or pro. Years later and I still have it, I absolutely love it how light and small it is. It made me sad when I heard they were going to discontinue them

[NicKoterba]

i loved it... so absolutely light, felt like nothing bringing it on a backpack, unlike any other MacBook

[giulialana]

In Italy the MacBook Air as always been cheaper than the MacBook, I never knew that the MacBook used to be the entry level Apple laptop

[Cyrila]

I just don't understand why they didn't call the new air the macbook and drop the air name. It is so much cleaner. Macbook and Macbook pro makes more sense than Macbook air and macbook pro.

[nonsudunk]

To me the Macbook made sense to people that already had a main device (desktop/laptop) and just wanted a light and very comfortable to carry device to use for presentations, quick document editing on the go,

[lewisfilby]

when the new macbook was announed we thought the air was dead.

[brione]

I have a 2017 12" MacBook and love it. For me, the distinctive selling point is that it does not contain a cooling fan. Fans have been the downfall of my previous laptops and I was specifically looking for a fan-less computer.

[elhasmusic]

Even Apple knows ONE USB C PORT isn’t enough!

[sriramsundar]

I like nostalgic apple products. I also love your voice. This makes me feel relaxing when I watch your videos.

[TJK]

An Apple Silicon 12 inch MacBook with the scissor switch keyboard would be the best and most insane tiny portable MacBook.

[SSubZero]

I have a loaded 2016 12” and it’s very cool. The new Air is definitely that segment now, but the fanless design and surprising performance for the specs made it a neat little device.

[ashleybuttafuoco]

Not a $1000 laptop being called “entry level” 😭

[windowsxp]

At first, I thought I mistakenly read the title as "discounted." I read it again and saw it really meant "discontinued."

[idontknow-sztw]

i love how i don’t even have plans to buy a mac and im still watching this

[tgreen]

I have the fully specs 2017 12’ MacBook and love it so much and so glad I have it☺️👍

[gotbjosh]

This video feels 3-4 minutes too long. Most people barely realized this model even existed. Macbook Pro or Air is what most people buy.