What is Business Development?

It doesn't matter how long you work in #BusinessDevelopment. Chances are you asked yourself many times this question:

What the heck is business development really?

You're in good company. In fact, as much as 73% of business developers we surveyed in 2018 also struggle to define what their job really means.

It's time to debunk the concept.

In this 1-hour webinar you will learn:

- What is business development?
- What are the applications?
- What makes you a successful #BD Pro

About the speaker:

- Lucia Piseddu

Lucia is the founder of The BD School. With 12 years in business development, she experienced first-hand the pain and gains of working in this field. That's exactly the reason why she decided to build The BD School, to shed a light on business development and help professionals be more effective in their job

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We are the first educational platform entirely dedicated to business development.

We are creating the next generation of #BusinessDevelopers and founders using the power of knowledge.

Take your career to the next level with one of our business development courses:

Follow us on:

[kbr]

This is a great video and a very worthy mission. I've been in BD for 5 years, and resonated with pretty much everything in the webinar. Great to see more resources in this space!

[boxofmoles]

In my opinion, the "kiss of death" is carrying the moniker of "business development." My first year as a Vice President of Business Development for a sizeable consulting firm. (300 person) was the worst productivity year of my career. Then, a new box of business cards landed on my desk. The company had changed its logo, so everyone was getting new business cards. The job title on my new cards read, "Vice President" (sans "Business Development"). At subsequent conferences and conventions, the dialogues were more substantive, my qualified leads improved, and so did my close rate. I modified my LinkedIn to reflect the abbreviated title on the business card. When prospects don't view you as "the one who's just mining for a sale" they interface with you like an trusted advisor. Perception is reality! Business Development and Sales are atrocious titles if you're attempting to build trust and offer thought leadership. You still have the same goal. Don't care if you subscribed to that or not. It's my journey and now a successful one.

[tadesseweyuma]

Business development is the growth of the business or acheivement in daily life

[damaris]

Thank you for this rather insightful webinar.

[usamababar.]

Thank you for sharing the knowledge that actually matters.

[quocnguyen]

Highly appreciated your presentation. TKS. 💯

[zoOoz]

There is a lot of useful knowledge in this webinar. Thanks for sharing

[dr.wezisunkutumd]

Great into, much appreciated. Thank you.

[phabricedarling]

Thank you so much for sharing about BD! You really made my day..🥰

[Gordack]

Hello, I have been working as a software developer/engineer and company co-owner for the last 10 years. I'm nearly 35 years old. I found a business development position in an international company and I applied. They have variety of business area including softwares, banking, human sciences ..etc. My interview was quite positive and I talked about my relations, deals and other activities with the customers. As I said I'm a business co-owner so I've been dealing with customers inluding b2b for more than 10 years. I'm not a pure salesman but it was part of my job because I've been running a start-up company. Is it weird that I've applied for this job ? Is it possible for me to be successful in this area ? Do you know any other people that have engineering background and work in this department ? Does my engineering background helps me with this position ? After I researched for a while, I found out that my job title will be "business development engineer" instead of "business developer" because I have a technical background. Am I correct ? I would really like to hear your thoughts about this. Thank you very much for your videos.

[stevewonder]

Hi, I've enjoyed the webinar, what about the free course?

[wemoo]

I wish I can speak confidently like you

[RamaPrasad-zbpz]

Very good and informative video. Excellent 💐💐💐

[rvoutdoor]

I'm in sales entrepreneur, how do I become a business developer or development