Meditation Billions: how Calm became a $2B startup

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#startups #Slidebean #Calm

In these crazy times, mental wellbeing has become a multi-million-dollar market. And one app revolutionized how we meditate.

Calm went from almost having no cash to a billion-dollar valuation in less than five years. But, how did it do it? How did it get millions to pay a premium to wind down? We'll tell you all about Calm in this episode of Forensics.

0:00 Calm - Intro
2:50 Calm - The beginnings
4:32 Calm - Calm turns profitable
6:07 Calm - A perfect world for Calm
8:01 Calm - Everybody wants your peace

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Caya

[akramjagirdar]

Caya has become the brand identity for slidebean.

[stompgrounds]

I thought I was watching an ad 10 seconds in. I didn’t realize the video had started lol.

[davidsonokafor]

This new guy voice sounds kinda soothing.
Probably explains why he narrated this video other than caya.

Smart one slidebean.

[ylihao]

I actually thought this new guy was a Calm narrator 😆

[aprilmintacpineda]

I think this proves that no idea is a bad idea, it's all about timing and execution.

[cesarordaz]

The Calm logo reminds me of Canva. Was that the goal?

[_this]

I prefer Caya's narration. I feels more authentic. This guys voice sounds like a very sophisticated AI voice.

Objectively speaking though, It's not about the persons voice. Is the fact that we don't know him. Show us his face. Let him talk more like a person than a narrator!

[temitopeshoniyi]

We all are so used to Caya but let's give this guy some credit. Besides, I think his voice fits perfectly for "Calm's" forensic, because his voice is relaxing😊😊😊. Bravo guys! for a great work👏🏾

[fauxhound]

this seems more like an Ad than an objective way of looking at the company's success

[jaydipsolanki]

we are used to him. this man is good though

[OCD.Reader]

Hey, i am doing my phd in mathematics from germany and i use calm when I have trouble sleeping. It sounds silly but trust me, it really works. For me, the best part is the sleep stories. They are legit very soothing and interesting. I honestly thought that I wouldn’t renew my subscription but it has really helped me fall asleep so many times after a long day. I cannot tell if it’s the best bang for buck, but it sure does work, and to me, that’s worth it.

[WSBWallstreetBets]

I feel like this video didn't have as much research and depth as others. It felt like a long infomercial on Calm features with a hint of info on how much money as raised, and revenue. It really just felt like an ad that makes me not want to get Calm.

[Chris-rvvj]

What happened to your video on Boosted Boards?

[freez_alpha]

Caya is actually not calm enough to pitch this content 😄 we can understand

[swaha]

I have used calm & headspace before for some day. But the SADHGURU happened & did Inner Engineering, now I'm Calm. 😀❤️

[bouchrafakher]

9:13 didn't expect to see the beirut explosion💔

[commentreaderspresident]

I had subscribed for sometime..
But this month I decided to watch all episodes in the startup forensics series.
Wheww.. I'm done!

Boy, I've learned A LOT.
And I've been mentally examining the companies around me, what they are doing right ..and what they are doing wrong 😅

[PeterPan]

please don't take this the wrong way, new voice. I really enjoy your way of narrating as well as your accent. I just kinda miss caya's energy. I see how your soothing voice is very suitable for a video about calm, I still hope to see another video with caya soon.

[mphomagingxa]

I use headspace and it has transformed how I perceive day to day life. I get a lot more enjoyment for the mundane now.

[vareesbasha]

I understand it's an experiment on audience but please bring @Caya I can't hear it I got used to his voice