How Laufey used Spotify for Artists to maximize her release

It’s all in the details for Icelandic jazz singer-songwriter @laufey 🧊 Check out how she and her team used Spotify for Artists to maximize the release of her album “Bewitched” from pre-release to release week✨

[ChristopheFilippi]

This kinda feels like a slap in the face considering half of these tools are not available to the vast majority of indie artists...

[itsMickyLee]

Spotify, why do you remove songs for "fake streams" but you keep the playlists open? We can't even control what playlists ppl add us to. Please consider thinking through this more.

[SpellsandCurses]

Why would you create a promo video for Spotify features that aren't available to a large majority of artists?

Countdown Page aren't available to most artists
Playlist Pitching rarely if ever yields a playlist placement for most artists
Marquee requires a high amount of funding to see any real effect
Clips feature isn't available to most artists
Merch feature isn't available to artists that don't use Shopify

Thanks for Canvas and Artist Pick, I guess...

[AdeleMcAlear]

If you're going to put stream thresholds in place in order to get paid, then the least you can do is give us the tools to drive more engagement. 1) 15 months after it was announced, Clips STILL aren't available in Canada or Ireland, the places where I have artists and I joined the waitlist after it was announced in March 2023; 2) Same for Countdown Pages; 3) Marquee is not available for Irish artists, and despite me being in Canada (where it is available) I can't access it for this artist It's very frustrating to see these types of videos when I can't access the tools.

[cyane]

Well a lot of these features like Marquee or Clips aren't even available in Switzerland and i've been averaging around 50k monthly listeners for some time now. :(

[locationstheband]

I didn’t know about clips, that’s sick! Adding to my release plan 🤘

[philippruizlozano]

17K streams? Wow! So she earned $5 from all that work, right?

[zeroOO]

wheres the pre-release to the independent artistis?

[LanceThomasRecordProducer]

The irony is that Laufey last year had 30+million monthly listeners I checked and the vast amount was in India...I gather they stopped paying them...

[tehsprinklefreeman]

Love the tips! Would love it more if I could do half the things it says.

[Official_MonumentOfMisanthropy]

nice. now make ALL those Spotify features available to the large majority of artists that don't live in the US, France, Spain, UK. too. thx. 😀

[officialbigspooky]

Not available for me in georgia only pitching and artist pitch on my profile is

[deepspaceocean]

Hey there, Spotify Against Artists. Maybe you should go back to paying us for every stream you stream using our music on your service. I'm a small artist and this summer I will do my part and cancel my Spotify subscription (I was an early adopter, handing out invites), and start using YouTube Music instead. Where do you think I will point my listeners from now on? Morons.

[DynamizeBubune]

Wow that's awesome more vim there my Brother's and sisters 🎉🎉🎉🎉

[XeniusChannel]

Let me guess, the marquee campaign is not free.

[speedcrawlmusic]

Thanks Spotify! ❤ And awesome music Laufey! ❤‍🔥❤‍🔥

[WillieTheAutomaton]

This is cool and all, but half of it you can't do unless you've been accepted into the program, so not all that helpful for most people.

[MaMobileMassage]

How come only certain artists get on playlists, I know an artist that used to get on playlists now no longer has got on any editorials and they have quality music and a decent amount of streams. 70k per song. It feels rigged. Like everything else. Why are yo charging more to customers but paying less to artists?

[beatsbykana]

so this is useless as a "small" artist in the eyes of spotify. thanks for the tips guys