Ecommerce growth and profitability: Marketing and Sales Strategies | Commerce Chats

Welcome to Commerce Chats! In this event, our special host Krish, Co-Head of Products at EICOM, invited a very talent guest speaker Thiago Pasos from Brightdome, with years of experience in Ecommerce market, deep-diving into the topic of Sales: Growth and Profitability, a important dimension for everyone who wants become a digital commerce expert.

0:00 Introduction: Ecommerce growth and profitability
5:12 How to prioritize commerce channels
9:17 What to focus on to generate ecommerce growth and profitability
14:10 What differs an ecommerce channel winner from the others
17:46 How to be profitable in ecommerce
20:53 Ecommerce: People and operations
25:27 Must-haves to boost ecommerce profitability
27:47 How to make ecommerce results measurable
29:43 The impacts of Covid-19 and the Ukraine situation on ecommerce

In this educational initiative by EICOM Institute, we invite professionals from around the world to teach a pocket class for our community that promotes deep and challenging commerce conversations for learners of all levels.

Join us to collaborate, expand your knowledge and make #commerce-chats even more powerful!