Learn B2B Ecommerce Basics to Start Seeing Revenue Growth

Selling online isn't just for business-to-consumer (B2C) companies. Business-to-business (B2B) companies can grow with a well-crafted ecommerce strategy, too.

In this video, Dylan will cover:
Introduction to B2B ecommerce // 00:00:00
What is B2B ecommerce? // 00:00:25
How to choose a B2B ecommerce platform // 00:01:35
3 B2B ecommerce tips // 00:02:48

Ecommerce means selling products or services using online tools. If you don't have an online store, you should definitely create one to start selling to other businesses online.

When choosing an online store, it's important to understand your business's needs and capabilities. You don't want a store that costs too much or one that's too difficult for you and your team to update.

B2B ecommerce, like other forms of marketing, also requires knowing your audience.

A B2B audience will differ from a B2C audience because business stakeholders likely need time to review and make a decision on your products. This means that while someone from a business may interact with your B2B marketing and seem interested, they may not instantly become a customer.

Instead, your job is to use your ecommerce website, content, and other online channels to move your B2B customers through your marketing funnel.

Businesses will often look for a longer-term partnership than regular consumers, too.

3 tips for B2B ecommerce we'll cover in this video are:
1. Include many details on your product pages
2. Market your B2B ecommerce business
3. Make your website easy to use

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