How to Segment Your Email List Based on Subscriber Engagement

In this video, Eric gives an overview on how you can increase your open rates by simply segmenting your email list, based on your subscribers last engagement. List segmentation is key for allowing you to increase your sender score, with your email service provider (ES), by sending more volume of emails to your more engaged subscribers and less email to dead lists. Over the long run, list segmentation should slowly increase your open rates which will increase your sender score, and ultimately increase your chances of getting your emails in your subscribers inboxes.