WHITE BALANCE: Important or Overrated?

Discussing the importance of setting white balance and testing the flexibility of changing white balance in post on Raw, JPG, 8-bit video & 10-bit log.
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Table of Contents:
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0:00 - Intro
0:40 - Common Misconceptions about White Balance
1:07 - Changing White Balance on Raw Photos & Video
2:08 - Using the White Balance Dropper in Lightroom/Premiere
2:32 - Raw Photo Results (5500K, 2500K, & 10,000K)
3:25 - Conclusion #1: Can Raw White Balance be Changed in Post?
3:37 - Why I Wear a Grey Shoelace on My Wrist
4:53 - JPEG Results - Extreme White Balance Adjustment
6:14 - Does Exposure Matter for Correcting White Balance?
6:27 - Why Warming an Image Increases Brightness
6:53 - Conclusion #2: Can You Change JPG White Balance in Post?
7:19 - White Balance Method 1: Custom WB in Camera (Best)
7:42 - Method 2: Use a Different Neutral Grey Object in the Scene
7:59 - Method 3: Eyeball It or Set White Balance to Lights
8:40 - Method 4: Just Put Your White Balance on a Middling Kelvin
9:00 - Method 5: Auto White Balance - Why It's the Worst
9:25 - Locking the Auto White Balance Helps
9:57 - When Auto White Balance Is Okay to Use
10:14 - 8-bit Video Results (H.264 MP4 - Standard Profile)
11:38 - Conclusion #3: Can 8-bit Video White Balance be Changed?
11:52 - 10-bit Log Video Results - Any Better?
13:03 - Conclusion #4 & Final Thoughts on White Balance

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#whitebalance #photography #editing

[SrCarpi]

I bet X-Rite is going to start selling $85 grey shoelaces.

[SteveMayedaTV]

Now we are all getting gray shoe laces on our arm....You gotta start selling those

[MichaelSchagen]

You're a beacon of evidence based reason in an ocean of regurgitated nonsense. Thank you.

[Alonnnz]

Finally learning some more from youtube. I was done watching tutorials / explanation vids since all youtubers are just repeating each other with newbie instructions. You're bringing it to a whole new level! Thanks for that

[AtaSeddighMohammadi]

I haven't seen any content as high quality as yours ever. Never felt the need to skip some parts of your video to get to the actual content. very helpful. Thanks a lot :)

[ThisIsTechToday]

Dude. The Shoelace is BRILLIANT. I ALWAYS try to get custom white balance in camera with a gray card before I start recording. It has been way easier since then.

[JohnPaquette]

I imagine a future standard gray rubber wristband product which is stain resistant. Killer content, Gerald. No fluff. Quick, clear delivery. Very helpful.

[curtisjudd]

Helpful, practical question, answered! Thanks Gerald!

[grat]

Ah, there's the original "what is happening" I've been missing. Also, my husband's shoelaces about to get "undone".

[zobotrombie]

I stumbled upon one of your videos recently and I just kept watching more. The value and knowledge in your content is delivered in an easy to digest way for guys like me who want to get into videography but can’t afford the proper education for it. Thank you so much.

[bradena.]

somebody should think of 18% grey lens caps

[PaulKretz]

Haha, LOL, thanx for featuring me! I'm happy real Gerald is back! =)

[HybridphotoPro]

Right on - Custom WB + correct exposure in the camera is the best way to go for image quality and for production speed.

[stephenscharf]

Another great video, Gerald. Your explanations are, as always, accurate and very well-considered. For professional real estate and architectural photography, accurate WB is absolutely key, as we're usually using mixed lighting, ambient and flash. I've learned a number of tricks in post to deal with color contamination in PS, but having accurate references in-frame, especially for a sequence of frames, as one does for RE, Arch or product, is a big help to minimize shot-to-shot variance and having maximal color consistency through all the images in your assignment/shoot. As we used to say in Six Sigma, customers don't feel _averages, _ they feel _variation._ Cheers, Stephen

[benarnoux]

My kids are upset because I took their laces, all of them. Don't they understand I have

[RockWILK]

Sometimes I feel guilty watching your channel. Like I snuck into a school and I'm watching for free. Always such awesome information. Thank you so much for sharing so much all the time.

[pebmets]

Another great job. The shoelace idea is so simple it's genius. I often misplace or forget my gray card and then I end up scanning for something that is close to neutral. Keep up the great work presenting useful and meaningful information.

[dathofilms]

I LOVE how you always address all possible upcoming questions what people will be asking in comments, and answering them beforehand :D thats experience!

[cameraconspiracies]

What is the song that plays after you subliminally planted seeds of doubt in our minds by potentially saying n'aright at the end leaving us to wonder which dimensional Gerald we are watching?

[ernolaunis]

I think you produce easily the most useful videos around the YouTube. I’m grateful. And I’m not hater when I say that I’m tired of life coaching etc even when the videos are about movie making. I like entertainment also but learning makes me more happy. Like Aristoteles said way back that people are in their most happiest state when they learn and they can use the skills with others. Thanks dude.