Building a Lifelong Patron Relationship, Tessitura's Innovator Series

Arts & cultural organizations, like for-profit companies, survive based on their ability to connect with their customers. Kevin asks how we can be more effective in building lifelong patron relationships right from the start, encouraging people to return & become more invested in the institution for the long haul.

In his role Kevin is responsible for implementing long-term strategic initiatives & for structuring & managing the delivery of Chicago Symphony Orchestra's overarching long-range plan.

Tessitura's Innovator Series is an ongoing program of brief & inspiring presentations by industry innovators, each focused on a single theme with the potential to advance the reach & relevance of arts & culture in the world.

Connect with Kevin Giglinto on Twitter @kgiglinto