3 tips for Etsy SEO in 2022. Understanding the Etsy SEO algorithm

Etsy SEO in 2022 is going to keep evolving, there's no way around it. To optimize your listings, you need to understand that SEO isn't just your keywords, so I have three tips for you.

00:00 Intro
01:04 Tip number 1
02:05 Tip number 2
03:45 Tip number 3

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All of these are books that I have read and found valuable for one reason or another as far as my business goes. I don't follow any business "gurus" or motivational speaker types, but these are all books that I've enjoyed reading and thought they were good for business takeaways.

This channel is for home-based creative businesses and anyone who sells products online and specifically on Etsy. I do Etsy tutorials and share Etsy tips to help small business owners get their businesses to where they want them to be. If you have questions about Etsy SEO, how the Etsy search algorithm works, selling on Etsy, or how to start an Etsy business and sell successfully on Etsy, post a comment or a question in the community tab!

[cMrob]

You are so right. The reason why a shop is at the top page of search is so vast and varies that no one can narrow it down. It's just a matter of developing your audience and repeated buyers and cater to them. I'm returning after leaving Etsy and trying Shopify which was the biggest mistake I could ever make. Now I am having to start all over again building my audience.

[Hmstudio]

One of the best videos out there on the matter! THANK YOU. So many of these videos ramble on and on and don't make a point...

[thecharmedstudio]

You are so smart. And you put so much work into each of these SEO videos, I appreciate it and I share your videos on my blog for artists. Thanks.

[darndarn]

Making great common sense 👍 I liked the part about a listing with terrible seo titles but is ranking high but that could be because they have a mailing list or socials, just no way of knowing 👍👍 spot on

[kdthornton]

Great info here! I like the quick hit format 👍🏻

[myers]

Most this I already knew (becuz u😂) but loved the reminder of ALL of this. Made me feel better/remind me of some things I forgot. Thank you!

[Mr__True]

Thank you so much giving so helpful and honest information..!!!

[NJ_Tile_Guy]

Great info...thanks for sharing..new sub here..Cheers from New Jersey!

[bethanybaier]

Thanks! Flux is a great word for the past 4 weeks!

[mashalmamoon]

Hi Kara, I hope you can help. I opened my shop back in 2019 and was selling successfully until December 2021. It seems like something happened on the first of January 2022 and the switch has been turned off. I have made no changes in the shop but suddenly my views went down from 800 to 100 and most are from the traffic of my own. My sales are down by 60%. Etsy Marketing and SEO (offsite ads) are down 80%. Etsy Ads are down too. I fail to understand what happened all of a sudden that a successful shop has been put down and there is no information why it happened. Please can you tell me what factors could have caused this? Any help will be highly appreciated. Thank you

[Roseserendipia]

Good points! Thank you!
This week has been super slow sales tho 😓

[mybeadingart]

So many great points in here. I think many of us get very focused on the titles and tags because it feels like something we can actually do to boost our listing quality, while many of the other factors remain out of our control. I do have a specific keyword strategy question, I hope its okay to ask here now that I finally figured out I need to create a channel in order to post! Is there any point in using keywords with high engagement even if it's highly unlikely my listings would be found in search using them because they are incredibly high comp? In the jewelry category, most terms are skewed one way or another, either high comp but low search and engagement OR visa versa. Is a mix best or better to just stack low comp terms?

[naritruwireve]

Is it possible to get a decent amount of sales without adding new listings daily? I'm a student and usually am busy with my studies but aim to add a listing every other day. I'm curious if I can still get traffic and sales despite not having a large number of listings out in a short amount of time since I often hear about large listing numbers being important.

[Mr__True]

I have more than 50 listings and my shop 10 days old . I have many views like 500 and almost 10-15 favorited items but no any sales happened.. how it is hard to make first sales? Thank you

[adaninurs]

Hi Kara! Have you ever upload two or 3 similar products to etsy (separated listing)?.... Cause i'm currently doing that, and I don't know how to title it, i dont want the title and tags compete with each other...

[michaelrowlands]

Hey Kara, great video thanks for the info 🙂. I've only been on Etsy now for approx 3 months and managed 42 sales which I'm quite happy with and learning all the time from your videos.

What I wanted to ask is, I read somewhere that newer listings get priority over older listings when ranking in position on the search. So I'm struggling as when to post listing for Valentine's day. Should I be posting them now or waiting until say the beginning of January?

I can't see anyone purchasing Valentine's gifts until after Christmas, so I don't want to post them now and risk having them deranked because no one is looking for them.

[nirellediamond]

So Google doesn't use the description at all? I write my descriptions for Google more so than for Etsy.

[Peterpeterpumpkineater]

My titles are “Canvas Wall Art | Location of Shot | ….then I put a bunch of things like hotel art | restaurant art | dining room art” but starting to think the hotel/restaurant art can be a turn off for a lot of people

[hanulgogo]

Hello, Thank you and i learn so many things from your video. it helps me a lot. Just one thing I want to ask, I recently opened my own website(Shopify) and I'd like to put my website somewhere on my Etsy shop. I remember you mentioned this a long time ago but I can't find that video. Could you tell me where I can put my website address on Etsy that is not against Etsy policy?

[Sarah-pivb]

Now I’m confused. I have watch SO many videos that say Etsy uses keywords in description…smh