Skyrocket your Etsy sales? The truth about selling without Etsy SEO and what it really takes

It's possible to sell things on Etsy without having good SEO, but a different part of the puzzle would have to be in place This video talks about the dirty little secret that people don't want to deal with because it's not as fast or as fun as SEO! (Well, I think it's fun.)

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All of these are books that I have read and found valuable for one reason or another as far as my business goes. I don't follow any business "gurus" or motivational speaker types, but these are all books that I've enjoyed reading and thought they were good for business takeaways.

This channel is for home-based creative businesses and anyone who sells products online and specifically on Etsy. I do Etsy tutorials and share Etsy tips to help small business owners get their businesses to where they want them to be. If you have questions about Etsy SEO, how the Etsy search algorithm works, selling on Etsy, or how to start an Etsy business and sell successfully on Etsy, post a comment or a question in the community tab!

[TrevorAngel]

It’s a shame that small craft businesses - the businesses Etsy was built on - struggle to sell unless they have SEO skills which the vast majority of Etsy sellers don’t have! The reality is the successful Etsy shops stay successful because they have SEO skills regardless of the product quality - the rich get richer basically! As you say Etsy is a search engine - if you’re a small craft shop with zero SEO skills it’s pretty much a waste of time - the tech geeks will ALWAYS sell more! It was supposed to be handmade crafts - now it’s big money for those that know SEO! 😮

[RachellesCrafts]

I went off vacation mode about a week ago. It took a few days but I started getting sales again. The first, second and third sale were all for the same item, so yes, once something sells Etsy will show the listing to more people.

[onceuponatimepaperie]

Thank you so much for this information. I have a shop with very low sales and it is very frustrating when your doing all the seo, photos, ect. And still not getting any momentum. This was the Truth i really needed!

[pvanukoff]

I think the most important thing people need to know is that Etsy is in the business of making money for themselves, not you. Etsy doesn't really care about the success of your store. Whether your shop is a failure or a success, they win either way.

[KritTeekDeZigns]

Thank you for the transparency and speaking to truth. So many of these video posts are not honest about how getting a lot sales takes a lot of work beginning with building your audience. Once you accumulate those followers and build a relationship with them wherein they trust in your product and you, your sales will increase from these repeated buyers. If you don't have this foundation then sales are low. Also, sometimes even with this audience sales can go down because of the economy, season or time of the year, or other obstacles. Again, thanks.

[annacollier]

This is so brilliant! My Etsy shop has been a success and I have been asked how I did it. I can see now it's because I pushed my own traffic to start with and primarily still do. Next time someone asks I will direct them to this video! 💜

[xeniadelsol]

Ok, now this finally makes sense. Before reopening my shop I've listened to people who have had good success on Etsy and reasonably fast at that, so I kind of hoped their experience will be my experience. But then I revived my 10 year old shop, filled it with listings (posted daily, 90+ listings), I researched SEO and stil I got 0 views. I checked if my shop or listings weren't indexed - they were. I tried finding my listings in search, searching for general keywords shoppers would use - I looked 10-15 pages of search results - nothing. Then I copied the whole title of one a bit more niche listing and put it (incognito) in etsy search ... I finally found it on page 5. I thought my SEO would need to be even better (???) or that I should niche down more ... But because of your video I understand better what's happening. Thanks Kara!

[MariaBurgess]

I'm just getting started and have friends that are buying from me, thankfully. I'm stripping out high search terms from my keywords in my listings right now to see what happens. Thank you for your information!!

[shellygray]

I been in business since May no sales. I ONLY got family and friends that has bought. I spend over 4 to 5 hours everyday during the week and most weekends all day. I can't figure this out. I started re- writing my listing but still nothing. I keep trying. I do post on IG and Pinterest and Facebook. I really don't know maybe just isn't meant to be. Thank you for your advice. First time I ever see your channel gave you a 👍

[kellyhilliard]

My shop has been open for a year, consistent sales until 2 months ago. Crickets. I’ve put so much work into my shop over the past two months and nothing is helping. Feeling so discouraged that my shop won’t ever do well again. Thank you for this information, I’m going to try.

[ElyWaves.]

Great practical advice. There is no secret y’all! It’s hard work and laying a strong foundation that you can grow with over time! Best of luck everyone 🤞

[Financiallyfreeauthor]

Oh my gosh, I can’t even imagine what I would think if I came across a listing for an SEO product that had no optimization itself 😂 Now I’ll know someone might be running an experiment

[E-ENGRAVING]

Getting traffic is the hardest part to etsy from what I have found

[benicio]

I guess it’s common knowledge that email lists are really important to business owners and it’s been surprising to learn just how beneficial and important those lists are to sellers because in almost 30 years I can honestly say I have never made one purchase through an email, so it seems my shopping habits would be considered atypical. I guess I never realized how frequently people make a purchases through email.

[SketchincBecky]

This is something i found out by accident a few months ago🙌 i had worked on the item on insta and posted the link there and spent no time on the listing. It jumped to the top of search in a few days and is still sitting there with little to no seo . the initial traffic boost and sales seems to out way the listings quality.

[HoneyBlissClothing]

Great information! With regards to Etsy showing your items that sell higher up in search, that's bad news for us who sell one of a kind goods!😩 Any tips ooak sellers?

[criskoberart]

You answered a question no one talks about - your existing audience.

[treeguys]

Know, Like, Trust
Pretty simple but not easy.
I’ve been very fortunate.
I actually got my first sale from my first view.
However my shop is very different. I don’t get a lot of traffic but pretty good sales.

[rebeccaleblanc]

I don’t know how to “post on Facebook, post on Instagram “… I need examples of what that looks like! How does one actually promote on Facebook? I need a step by step tutorial. All the YouTube gurus just say “use Facebook, Instagram, Tik Tok….” What does that look like? And how does one use Facebook groups to promote their shop, when they have rules against promotion?

[LUDICROUSBECK]

Social media is my biggest form of traffic. If I didn’t have my Instagram I don’t think my shop would sell anything even with years of working on SEO