Chef & Normal Test a CROWDFUNDED Kitchen Gadget | Milk Frother!? | BaristaMaker

AD | Today we test the latest Smart Crowdfunded Gadget that helps to achieve barista-quality milk foam at home!

#BaristaMaker #MilkFrother

Time to CANCEL your boring dinners!

The awesome benefits of the Sidekick app:
- Unlock your kitchen confidence to discover awesome new ingredients and dishes
- Reduce the stress of deciding what to cook EVERY day
- Grocery shopping made simple, with an automatically-generated list
- Cook more sustainably & reduce your food waste

[SortedFood]

So it feels like this video struck up a bit of conversation...!

We've always said we'll clearly tell you if a video is sponsored or contains gifted items etc, and this is no exception - we did the same things we always have, inline with and beyond the UK's ASA guidelines... Displaying AD on the thumbnail and all social posts means that viewers can see it's an AD before clicking on it, it's also at the top of the description box copy and onscreen in the first few seconds of the video, both embedded and using YouTube's 'paid partnership' functionality.

Judging by the comments, people aren't a fan of this format/style of video being used as an AD - we've done a few videos along this line before that have all been well received, and our sponsored videos are always adapted versions of our standard videos, but obviously this hasn't sat right with people so we'll listen to that and work out what's best moving forwards.

Overnight we've also made some changes to the title and thumbnail, which will hopefully help answer some other questions! J x

[sydneyackerman]

I always love how easily Mike can make nervous guests feel at ease. He’s got such a genuine “let’s just see how it shakes out” vibe that takes the pressure off anyone else. Well done, Mike!

[BizCasFri]

This felt more like an informercial than a gadget review.

Edit: I know it says "Ad" in the description (which requires an extra click to see and even more when watching on my TV, which I did), and the thumbnail and first couple of seconds of the video. Honest to goodness I did not see any of those disclosures when I watched the video. I saw a title and thumbnail that implied at a glance that this was another part of my favourite series they do and was grossly disappointed to find a video with a completely different vibe.

In my opinion it needs to say AD at the beginning of the title or state it verbally at the start of the video so I know I can skip it. Or they don't do them at all. I really like this channel. I pay for YT Premium, I bought their last live show, I did a year of Sidekick last year, I'd buy their wine tasting kit if it shipped outside the UK. Watching a video in their main feed and feeling bamboozled into watching a paid ad is simply not what I want to see.

[gamergod]

you cannot call it a REVIEW when it is a PAID ADVERTISEMENT.

[TheBT]

Oh, it's just about the one gadget. That's disappointing.

Edit - the title of the episode has been adjusted to show its not part of the series and only the one gadget.

[zoulsgaming]

Think you are going to get alot of pushback from calling this the same series name as the usual doing multiple gadgets, but its going to be interesting to see how it works out :)

[killerexe]

So let me get this straight:
-they are a big company with about a 100 employees
-are already selling other appliances
-have enough money to afford marketing through youtubers
-already have finished finished the product the Kickstarter is for

So what are they doing a Kickstarter for?
And why did you think it would be cool to pretend like this is a part of your series where you REVIEW products? Why do you keep repeating that you are testing it, when it is a paid for video for the company? The whole video feels exactly like a TV infomercial.
Even indirectly suggesting that this paid promotion is a review is pretty scummy and I'm honestly disappointed in you guys

[MasterOkojo]

The title says "Reviewing", but the description says "AD", so that's scummy. Title should call this a showcase not a review.

[SpicyChimkinSammie]

I think this video in particular needs a #AD in the title. Either that or do a better job of disclosing the fact that its sponsored in the video itself rather than using vague phrases like "We've worked with so and so to..." The deliberate attempt to obscure the nature of this video really puts into suspicion whatever genuine goodwill you have towards the product.

[betaich]

What exactly do you mean by team up with? Did they pay you, did you get the gadget for free or what? Is it an advert in disugise?

[bentoth]

I watched this on Android and the YouTube app didn't have the description unless you specifically expand it. Therefore it wasn't obvious this was an ad instead of an episode. Put ad in the title next time.

[ravengreven]

I feel like in the past y’all have made it a lot more clear how your “partners” were involved. Like saying, “This video is sponsored but all our opinions are our own.” It’s kind of hard to tell in this video what is your opinion and what is being spouted from Dreo…

[maddi]

why does DREO need an Kickstarter? they are "the choice of over 10 million+ users" (from their linkedin), and are a company with 51-200 workers. Also why on this format? As far as I remember you looked at stuff that was already out, and not going to be able to be crowdfunded starting on the 13th? When will it be shipped?

[eldronado]

The problem is that the title and the thumbnail both follow your standard titles/thumbnails when doing kitchen gadget reviews. When you're looking at the thumbnail, your eyes are drawn to what is being reviewed and not a small "AD" in the corner while the title has nothing in it about it being an ad. Descriptions are not visible by default on mobile. The title just should contain the word "Ad" for it to be clear. I don't think it's scummy, they don't do sponsors that often and probably someone thought this is enough disclosure. The fact that most people were cought off guard when they said it's sponsored says otherwise

[JuryDutySummons]

I'm fairly confident this is a paid product appearance. Other youtubers have been popping up with these lately too, so it's probably part of a paid marketing campaign. Edit: Ok, it does say "AD" at the top of the description. I wish this was better disclosed.

[mickobee]

I love that they usually shit on Kickstarters but this thinly concealed ad they give a glowing review. AND JUST TO BE CLEAR WEVE NEVER USED THIS BEFORE

[blorgajork]

I wasn't expecting the WHOLE VIDEO to be an advert???

[claire]

Impressed in end result, however as a non professional coffee drinker it felt like it took a time to foam and the price is way off, nearly fell off my chair laughing :o

[riu]

How hard is it to say:
They sponsored this video to take a look at this product.

[gikiryu]

Least you could have done is compare it with other, cheaper, frothers. Not a single point of critique in a 20-minute AD.