The Future of Digital Marketing Will Surprise You

Don't try to go viral, post COVID what you're going to see is a lot of people continuing with online commerce, which is going to increase the demand for digital marketing, but it's also going to increase our competitive digital marketing as well. Focus on what you're naturally better at because that's what you'll enjoy and just double down on and be the best person at that one thing.

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Today I wanted to talk to you guys about the future of digital marketing. Where's my size. All right, as you guys can see and the future is not what you think, but don't worry not everything has to be grim there is some good news as well.

How many of you guys or what percent of the voice searches will be in 2020? What do you think, what percentage? Go for it, yeah you, you really do listen to marketing school a lot, 50% it is. Things are changing, how are you going to monetize when someone's doing a search over a Lexa device or Google Home, how are you going to monetize that? Have you guys ever thought about that, 50%? I want that revenue for that 50%, don't you guys.

So there's a lot of things that are changing. What happened to Google's revenue during the recession? They went up, what do you think is going to happen to their revenue during this recession? It's probably going to go up.

They'll figure out ways to make it go up if the cost per clicks go down you may see more pay listings on page one, right? Generally speaking performance advertising continues to go up, if you spend a dollar on paid ads you expect to make more money than what you spent, would you guys agree with that statement?

So during a recession, if you still spend a dollar on Google and you make $2 do you think you're going to slow down because it's a recession? No, it doesn't matter if it's a recession, a bull market, a bear market. If you can spend a dollar and make $2 as long as it's profitable, including all your other costs you're going to keep spending as much money as you can. And that's what you'll see, people will start moving their traditional ad dollars more over to performance-based marketing during recessions.

Marketing is going omnichannel, no shocker, which place gets the majority of the revenue? Google. Who has the largest market cap? Google.

Next one, Facebook ads make sense. Facebook has a huge market cap. Then you get into SEO and content marketing and social media marketing and then other. SEO may get a lot of the clicks but paid advertising, spend a dollar make $2. You don't have to wait a long time people keep spending. Conversion rate by channel, Google ad words, Facebook ads, SEO content marketing, social media, other.

Average number of social shares per post, it's been continually declining. What do you think is going to happen in the future? You think it's going to go back up? Nope, if you want to go back up what are you going to have to give Facebook? Money, that's the reality of it.

#Marketing #NeilPatel #DigitalMarketing

[vipinsasi]

Great quote "You don't make money by making money, you make money by helping people solve their problems" - This quote is so important for companies that forget what their main purpose is.

[fearlessbusinessboss]

LOVE hearing you work from bed! Lol - I'm disabled and often must work from bed. Good to know that someone in the 'big leagues' is often working from bed and still 'made it'. Thanks

[DigitalMadeEasy]

Neil is definitely the Master of the Game! Digital Marketing is one of the fastest growing career for 2022 and it really helps with the new age companies to market themselves. Coming from a Digital Marketing agency myself I find these kind of videos very helpful to keep myself updated. We create Digital Marketing videos on topics specific for "Small Business Owners" in our youtube channel to learn and implement from our Tips. Thanks for the constant learning Neil.

[HowToAnalyst]

Neil - thank you for sharing. I took a screenshot of the top 10 keywords to skyrocket CTR, glad to see “how to” on there.

[ranamakki]

I just found your channel randomly and after watching your one video, I gone through your playlist and realised that I FOUND TREASURE

[peterelz]

honestly, I just love how matter of fact you are !! it's awesome, thank you brotha !!

[TheLisaTorres]

Thanks for sharing, doubling down on what you're good at is a great tip.

[SebastiaanHooft]

Thanks for the overview. I am loving your work!

[AccessAlly]

Ooh yes!

Personalization is the new conversation rate optimization.

That hit home, and it's something that we do a lot of within our membership sites and our clients' sites.

[andreadguerreiro]

That´s my comment Neil: very good ! Tks for sharing .

[positiveandhealthy]

Drinking water first thing in the morning and throughout the day has changed my life

[Babu-pjuy]

Neil, Thanks for the information on Future of Marketing. First Time I noticed that in youtube probably you are the only person to have replied /addresses to all the comments. Great Followup by you.
Great lesson in replying comments patiently.

[cfcee]

I think if you're talking about the future, you need to mention cookie depreciation, the subsequently built autheticated solutions (i.e. ATS) (which dont work by the way), the growth of OTT. Also- attribution methods; Privacy changes are going to be so many changes to attribution and thus reallocation of paid media dollars, getting a fundamental understanding of such should be priority #1 for digital marketers. At least for med. to large sized businesses.

[wells]

Thanks for the video much appreciated. Question... when you give this type of advice, does your own marketing company adjust to make these changes for the existing clients and new clients?.. or do you continue to use your older methods with your existing clients and test new ideas with your new clients ?

[jonb]

Thanks Neil! Great information as always, although I must say that the fact that you respond to all the comments is mind blowing! Or is it for the algo? :) either way - thank you!

[allpowercorp]

We love what you are doing here, Neil! Thanks for always being there to offer us good advice. Happy Holidays!

[ggunzwebmarketing]

Thank you for this tutorial, I'm French but I follow you very well, and I'm getting ahead of myself I haven't created a blog yet but I'm testing different scenarios I also have a youtube channel and I'm using the free ool which is already helping me a lot in order to position myself on low competition keywords to learn and then move on to paying once I've mastered the tool

[SherryXShi]

Wow I have learnt so much from you Neil. Thanks for your time and sharing your knowledge and helping us. God bless you

[Akshay-]

I found it so creative and interesting 😀😀 love the Digital Marketing 💗

[fpjr]

There are 3 kinds of people, I decide which one I want to be...