The Future of Digital Marketing and Advertising - Power Players with Grant Cardone & Frank Kern

Grant interviews Frank Kern, one of the most sought after direct response internet marketing consultants on the planet and talks with him about his approach to online advertising – something he calls intent-based branding. Mr. Kern created Behavioral Dynamic Response which is an automated marketing method that speeds up the sales cycle by customizing marketing messages based on a prospect’s behavior.

Kern started in the digital space in 1999 selling credit card machines online. After six years of trial and error he achieved his first real online success selling pet training manuals. After his business did $100,000.00 in a single month, he decided to start teaching people how he was making money online. And that’s how he got his start as a “marketing guru”.

Frank talks about intent-based branding and breaks it down into three very broad steps:
1. Carefully crafted useable content which is very magnetic to the audience you want.
2. Targeted audience views your content.
3. Then you retarget with offers that appeal to them and solves their problems.

Based on this formula, Grant and Frank discuss six questions for anyone advertising to identify and answer to help them shape their online messaging. Frank then shows Grant how you can take this raw material and shape it into a six-step process for developing an effective online marketing campaign.

Online advertising and internet marketing can be effective if you are delivering great content to the right audience. Do it this way and you will see a return on investment. And, Frank’s last piece of advice: if you think advertising just costs you money, try not advertising.

Want more great digital marketing and advertising strategies? Go to 10X Business Boot Camp October 5-7.

►Where to follow and listen to Uncle G:

[chilloutsloth]

1. What do you want to sell?
2. Who do you want to sell to?
3. What does that customer want? (desires)
4. What are their frustrations? (pain points)
5. What are the emotions that are associated with those frustrations / desires?
6. What must they believe to be true in order to do business with you?

[maxivy]

Really respect Grant for being so open-minded to a different salesman's philosophy.

[claudes.whitacre]

Frank may be an introvert, but he's one of the best marketing minds on the planet. And to watch him on stage, moving an audience to action..is a beautiful thing to behold. By the way, Cardone is 60? Good God, he looks fifty.

[briantobias]

Frank Kern is a real OG. Thanks for sharing Grant!

[Blast]

Have Dan Lok on power players. His wealth triangle is similar to Grants' wealth formula. Business innovators radio named Dan "the king of high ticket sales". I've been following both Mr. Cardone and Lok and they both have similar stories.

[Isabela-icsy]

OMG, amazing content as always! GC and Dr. Frank together is pure magic!

[karlwintour]

You see grant, not everyone sells in the same way you do (the hard sale) but I like how you didn’t jump on him to attack his style, I admire you both.

[forexpropfirmchannel]

Just when I needed to learn how to make an effective message and how to step up my video marketing game! GENIUS! Cant believe I just got this for FREE!

[karlwintour]

Been waiting for this for a long time! Thanks grant🙌🏻

[LesterDiaz]

Listened to the whole thing, the knowledge on this video is like paying for 1-hour coaching call with Frank. Thanks for sharing. Will use some of the tips in this interview to double my income this year with my internet business.

[jonweberg]

2 completely different people and completely different marketers... but an interesting interview, a lot of dynamics going on in this conversation

[vincenzosciullo]

Great candid exchange between 2 super successful people. FK's 6 Questions to structure an ad campaign is very smart!

[JaimeeRae]

GC asking all the right questions always

[kevinbrown]

I am devastatingly looking for the full session of Power Players with Patrick bet David. If anyone has a link to that. Please share.

[mkelly]

Just finished an excellent ambassador meeting with @jarrod Glandt. The mentor team...what a group!

[fibonaccigroup]

What a Power here in studio. 2 gurus in their filelds connected. That will be powerful/ You both keep me smile )))

[bnovsps]

IVe watched alot of these master minds talks, but this one i truly got alot of value from thanks uncle G....

[ClayFranklin]

Thank you Frank and Grant! This is really good stuff. Better than audible books for sure… re: San Diego 2009 Hard Rock Hotel so fun.

[tatjanaminovska]

I have a comment about cold calling in difference to inbound calls and the pitch starting with: Hello Mr. John Doe you have applied at our site about the product (...) so we are calling to see if you have further questions or if we can help you in any way or you need further data on our product (how it works, how are you suppose to use it... and to tell you that today we have a promo if you buy a whole package you get (...) discount and a free delivery...so it is a lot more probable to sell if he/ she knows is already interested with subscribing or applying online and he gets a call freshly, not more that 4 to 5 hours after...Cold Calling is difficult and requires more time and effort.

[michael_viteritti]

Very nice, lots of value and info. Thx for sharing and producing!