How to track conversions with Google Ads and Google Tag Manager

Learn how to install Google Ads with Google Tag Manager and how to track conversions with it (including purchases)

In this video, I will explain:
* the basics of Google Ads conversion tracking
* how to setup Google Ads Conversion Tracking with Google Tag Manager
* differences between Google Ads conversion tracking and imported conversions from Google Analytics, and which one to choose
* how to test your Google Ads conversion tracking setup

In this video, I presume that you have already created a Google Ads account.

=== TIMESTAMPS===
00:00 Intro
00:49 Create conversion in Google Ads
03:17 Configure conversion tag in Google Tag Manager
06:39 Test the setup
08:42 Track Google Ads conversion with value
12:43 Google Ads Conversion tracking vs Imported conversions from Google Analytics
19:46 Final words

=== LINKS ===

✭ Google Tag Manager tutorial for Beginners

✭ Google Tag Manager course for Beginners (includes privacy-related topics)

✭ Chrome Extension: Google Tag Assistant Legacy

✭ Chrome Extension: Tag Assistant Companion

✭ Data Layer Tutorial

=== CONNECT WITH JULIUS & ANALYTICS MANIA ===

#googletagmanager #googleads

[literatemonk]

I spent 5 hours trying to figure all this out and then your video helped me get it within 15 minutes! Thank you!

[ifwecouldvote]

You are brilliant mate! Everything explained without Jargon, and no skipping important steps like many others do. Thanks!

[frankfilippelli]

You really have the best videos on this topic. You explain these products even better than google does. So I have to say thank you because you have singlehandedly taught me how to use Google Analytics and Google Tag Manager. Please keep up the good work you're amazing!!! 🚀

[brunogilberti]

Amazing, I already have 3 courses that cover ads but none of them were able to explain how to do it in a simple way like you did. Thank you so much.

[gurpreetsengh]

Thank you so much for this, especially the part on tracking conversions in Google Ads vs GA4!

[AlexanderSokhanych]

The best explanation for Google Ads conversion tracking

[namostfigyelj]

So awesome that you launched these kind of video tutorials, you make me understand these setting and nuances crystal clear!
Great videos, thank you very much for your work!

[e-mobilityexpert]

Hi Julius, I'm just in time learning GTM and GA, your videos are very insightful, thank you.

[DimkaBo]

Julius thank you for this course, I was able to set up tags and conversion thanks to your videos.

[haruner]

Hi Julius,
Great tutorial as always, much appreciated.
The only problem with GA conversion would be; if you opt out for GA conversion action to include in conversions column, Smart Bidding will not take GA conversions into account while optimizing your bids. This is the only catch I can think of. Smart Bidding only uses the conversion patterns in the "Conversions" column.

[abdallahelsherbeny]

Hey Julius,
Great as usual, much appreciated, please keep it up, you are amazing. 👏

[saxman]

Hi. Great video! I have created a conversion in Google ads, but when I click to setup the tag, I am not seeing the use tag manager option. I only have the code or the email option. Any ideas why that might be?

[mpctmedi]

Great video. Straight to the point. Thank you very much :)

[BallEcomThatthana]

Amazing as always, Thank you very much!

[oxfordbikerboys]

you are awesome. the best in youtube i can find.

[csrtradingco]

thanks i was looking for this as crazy and never found thank you

[ericspamer]

This is a great video!
Question for you: Under the Tag Setup section in Google Ads, I do not see the option to Use Google Tag Manager. Therefore I cannot get the conversion ID and name to plug into Google Tag Manager. Can you help?

[kristenpontbriand]

This was a great tutorial. Sadly, as of July 2022, there is no longer a valid pathway for GTM to Google Ads.

[LionheartDetailing]

When Im trying to track something on google tag manager the events are not popping up, they are only registering under GA4. How do I get that to show up on google tag manager so I can properly connect to my google ads account?

[anissagreer]

And please tell me, is it possible to see where the preferences of buyers? What are they buying now?