Content Analysis Is A Secondary Research Method That Analyses Publicly Available Data

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[pienhoestra]

Hi Peter, appreciate this video as a soon to be graduate! You emphasize the secondary data part a lot. I conducted 9 interviews myself and am doing thematic analysis on those (collecting primary data is a requirement of the thesis). However, I also plan on doing a small archival data analysis on articles from institutes like World Bank and World Economic Forum (high credibility for the topic of my thesis), with a different theoretical lens and concept than the thematic analysis. I want to apply content analysis on both my interviews and the articles, but for this additional part of the thesis I would just be recycling my interviews, so to say. The point of this is to compare the on-the-ground experience with what is being written about it externally, and could simultaneously serve as data triangulation.

Curious to know what your thoughts are on using content analysis on primary data?