How John Paul DeJoria Built Patron Tequila to a BILLION Dollar Brand

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'No matter what the rejection is, keep your eyes on the target'

shodapad
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Wow. Here I thought it was some centuries-old historical Mexican tequila

Americansikkunt
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Connections and networking. Probably wouldnt have gotten so far (as quick or at all) without knowing Wolfgang.

booniebabie
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That's the guy that said You cant blame someone for who they hire, blame them for who they don't fire.

metaldreams
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Patron Silver is my all time favorite and worth every expensive dollar.

.Roentgen
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I’m working on my business plan again after a few months thanks to your inspirational videos. I sold a business (for mere peanuts) to a Fortune 500 in 2018-2020 and it’s been a struggle to get my my feet under me again and confidence back to try again. Thank you

caleb
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"You don't believe what people tell you. You believe yourself."

catherinebeatific
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Hard enough getting an interview with someone as famous as Paul Mitchell let only perfect background music. It pays to have the right connections.

debraburke
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Yeah no matter what the rejection is as long as you have really really rich friends that are part of the Distribution Company you can get your product to go places. All you have to do is have celebrities drink your product and then all the sudden you're a billionaire.

Allworldsk
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Keep your eye on the triple 20 not the bullseye

OctoLemon
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So, 1st you gotta know World famous chef Wolfgang Puck❤

joelhoye
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I have never drank not purchased this product in the 35 years I have been on this earth.

youdontknow
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And now you are an icon in the Hispanic community.

Ryanhelpmeunderstand
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Instead of telling u simply what has historically happened, experts tell you what cannot happen...until it happens

whiteknightwayne
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I used to buy Patron but now Fortaleza

bxrob
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Rich getting richer. The hair story was way better

HucciManeHuman
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Lmao I love all of these success stories that start with a small loan of 1$ Million

AlrightokayAO
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I rejected a position as director of sales for the South East around 2007. I regret it immensely, i thought tequila was not a good product

MrBenimeli
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The full video would be a thousand times more digestible with the background music

HSTL_Team
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I remember being in a population of people getting hold of a bunch of fruit juice and sugar and bread.... I made 40 gallons of Hooch.... I then saw how easy it would be to become a billionaire selling alcohol to the masses of public people😂😂😂 Like shooting fish in a barrel

Rezin_