How I Turned $300 Into $5.1 Billion

John Paul DeJoria is the founder of Paul Mitchell Systems (hair care) and Patron (tequila).

In this video, I learn how he went from being homeless and living out of his car, to building two billion dollar global business empires in totally separate industries.

Timestamps:
00:00 - Intro
00:42 - How Jean Paul became homeless
03:15 - Living off of $2.50/day
05:06 - Overcoming homelessness
06:34 - From $0 to $1M
07:44 - Partnering with Paul Mitchell
09:23 - How to sell products
14:24 - From $1M to $1B
15:52 - Start a business while working a day job
16:23 - Patron’s origin story
18:23 - No one wanted Patron at first
19:10 - Bruce Springsteen x Patron
22:35 - Selling Patron for billions
22:54 - The $50 million check
24:08 - The Clint Eastwood story
25:39 - Hairdressers helped Patron
26:19 - Hiring/growth philosophy
27:55 - What does rich mean?
28:46 - Jean Paul was a successful janitor
30:10 - Advice for people just starting out
31:15 - Is the American dream still alive?
33:55 - When he knew he ‘made it’
34:26 - How to get over regret
35:38 - #1 book recommendation
36:26 - Be a kind person
36:54 - What’s a great life?
37:08 - The richest man in the world was unhappy

[fadhlul]

"we are not in the business of selling. we are in the business of re-ordering." a powerful mindset shifter!

[markedmunds]

I love that he remembered people who helped him and gave back to them.

[Latasha-rlch]

This is one of the most beautiful interviews I've ever seen and he is one of the most humble entrepreneurs on the planet.

[Becauseimme]

I’m homeless and working on a business right now, I needed this. Thank you, the signs are lining up, and I see 444 everywhere and doors I knock on are opening.

[dreamwav_core]

i made a notes from this interview for anyone that might need it:

-no matter what the rejection, keep you eye on the target.
-make a product that people willing to re-buy, not just buy.
-make a product that had improvement from the existing product.
-fewer moving parts is better.
-rich = happy + healthy.
-success = how well you do what you do when people don't looking.
-passion to work or like to work.
-you can't change the yesterday newspaper.
-"today is the first day of the rest of your life"
-make friends with kindness

[Burritosarebetterthantacos]

I was homeless in LA too but real homeless. Not starting a business homeless. Simply circumstances, not really the result of anything bad. I got out by simply not accepting it anymore. Now 20 years later im a firefighter, dad, homeowner, ect and I still remember almost no one helping me. The cold looks, the disgusted faces, and the sheer coldness of the general population. I never once begged for food or money. I did steal food but it was necessity to survive. The sheer amount of homeless teenagers in LA is staggering and I still can’t believe I was one of them. Moral: be nice to those less fortunate.

[davidvader]

This guy is genuine man, I was a loser most of my life, FF and im not anymore, about to be 50 and now I'm starting a business and though im struggling learning this stuff, this inspired me to move along.Thanks for this

[verotrade]

One of the best interviews, you can tell how genuine he is. Kindness matters. Hard work matters. Period.

[paulettemart]

This man is probably the most humble billionaire I’ve ever heard of. Truly inspiring ❤

[bambrosio]

John is such a great man. Notice how he continually speaks about how nice or kind everyone he had interactions with was. His view of the world and people is so positive it's no wonder he was a success. He saw the best in everyone he had interactions with and it was reflected back to him.

[debraburke]

So much taken away from this interview. Such a happy, humble person that remembers his roots and where he came from. I love that he went back to that restaurant and generously tipped the waitresses.

[johnnywalker]

Grew up in a family of hairstylists. Because of that, I've been using Paul Mitchell products since the 80s. Always loved the smell of their products.

[Psche]

Wow, what a likable guy. He deserves every penny. This channel is fantastic. What a great interview!

[iZenZation]

What a wonderful, humble man. Deserves all the health and happiness he wants!

[thaliakate]

JPD is my fav billionaire. He seems so genuine. I heard his staff retention rate is unbeatable. ❤

[seandavis]

He really is "The Real Deal" ... I met him in 2000, he was a VIP at the Hotel that I worked and he was very down to earth and humble... I used his products prior to and afterwards.. very refreshing for someone of his stature

[juanitasellshouses]

This gentleman amazes me. Generosity, kindness and hard work. The three bedrocks of a happy life. I'd add to that, family. Thanks for the interview!

[blucoastvacation]

That conditioner that he made you put in your hands is my saving grace. It transforms my very fine kinky hair to this gorgeous beachy wavy hair that looks thick and healthy. I don’t need to blow dry it. I just position my hair where I want it and let it air dry… it’s magic!! I have been using this product for more than 30 years faithfully. If this product ever disappears off the market, I don’t know what I’ll do.

[InspiredByEbonyLove]

Yaaaay! It’s Jean ! I didn’t recognize him at first. Last time I saw him, his hair was dark. I did temp work as a receptionist at his LA office and he was so kind! He said hello to me when he walked into the office like he was HAPPY TO SEE ME!! 😁 I liked him right away.

[MegaSuperCritic]

To sum it up, the key to success is great relationships. Everytime this guy hit it big it was because he had a friend in a high place