dear melanie martinez, you've changed

$275 portals perfume, scamming fans with AI hologram meet and greet? Who killed cry baby? A deep dive into Melanie Martinez's rebrand by your marketing bestie.

Learn & Grow with me.

//🕙Timestamps:
0:00 Intro
4:51 Crybaby
9:23 Death of cry baby

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[zoeunlimited]

What do you think about Melanie Martinez's rebrand? Comment which pop culture girl icon we should analyze next with your marketing bestie💜

[LilPxppet]

I didn't like the merchandise, but I loved the album, the concept, the shows, everything. People just need to accept that she changed (and she need to be more realistic with merchandise quality, the older ones were way more well made.)

[ambalika]

“it's not a story about music or celebrities. "it's a story about womanhood”
“just because it was a good time, doesn't mean it's for lifetime”INSANE QUOTES??

[staeriix]

I never got people who always complained about her being out of the crybaby phase..like artists grow? hello??

[naijdabroughton]

I been a Melanie Martinez crybaby since 7 grade, and now I’m 20 years old and I still love her.

[swiftllover]

well, she's healthier and happier. i went to her trilogy tour and felt HEALED by her aura and her performance of songs from all her albums. she's learning who she really wants to be with her new identity, and has even began to show her face again after escaping a dark place in her early career. i want her to just continue to do what makes her feel happy and still support her.

[leslie.]

what did ppl expect going to the PORTALS album tour…she’s obviously mainly gonna focus on that album n whatever she has time for

[mothmelanie_officialyt]

Portals isn’t a rebrand
She’s been planning crybaby’s trilogy since 2017 it’s a story she knew she wanted crybaby to die and come back as the creature she just didn’t tell anyone.she’s spent so much money on the prosthetics for portals and all the merch and the tour
We need to give her a break

[Roxanne.beloved]

Honestly, it’s not really surprising her style has always been “weird” I don’t even think you can call it a rebrand.

[w]

She’s allowed to make changes to her artistic direction and I’m allowed to not like it. Her crybaby and k-12 era albums were iconic and I’ll continue to listen to them. She’ll lose some fans with these changes but she gain some new ones too. I’m not bothered.

[Miss_Mayoo]

The 'someone tell me if this is hell' quote she keeps putting on the screen is actually a quote from her song void in the portals album.

[Sher-Burt]

Hot take, they're not diehard fans. They're Crybaby fans.

[kora]

Lowkey this is what Doja went through too. They were both always weird but the perfect storm of trends and social media (for Doja it’s TikTok and for Melanie it’s the Tumblr era) garnered them a fanbase that I don’t think they ever really wanted. Doja is more than a 15 second dance, and Melanie is more than an aesthetic for your mood board. TLDR: These are people with stories to tell. They don’t make things for YOU to consume

[PumpkinPie-rddn]

To be fair, it was the Portals tour, not the trilogy, that’s when she’s performing all albums💕

[xsmorekillax]

it was called the "portals tour" for a reason.. because she was only playing songs from portals... you should have went to the trilogy tour where she played songs from all eras

[shadowatherian]

I hate when people complain about melanie changing. If you don't like it then don't watch it or listen to it and grow up like an adult.

[raegrah]

I think many people realized after K -12, that Melanie gonna grew out of the Crybaby era, soo it was predictable.
But we still love Mel cuz she was a part of our teenage years and childhood🫶🏽
Thanks for awesome video Zoe💋

[alexabloom]

She's thrown me off and I've been her fan since Cry Baby. BUT I always respected how powerful her message continued to be and even if I didn't like the visuals personally, I still appreciated the concept and character immensely. Because if you are really an art's person you would NEVER like stagnation, songs would feel empty and you'd just be disappointed. With your video I was able to understand what Melanie has gone through and it really warms my heart to hear someone love and protect Melanie not only as an artist but also as a girl. Thank you very much and I can't wait for next girl icon analysis!

[Rere-Kj]

Bro, and the after school ep? It was a bop, and no one actually cares...

[maryisshining]

17:51 "True death is not letting go of a past identity, it's stagnation".
You truly changed my point of view on Melanie, thank you for the enlightenment Zoe💫