How to Create Concept Art that feels 'Edgy' and 'Cool'

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What the hell is COOL? As visual artists, it is our job to create cool out of thin air, but how do you even quantify it and how on earth do you create it? Join me in this video as we take a deep dive into the nebulous concept of coolness and explore how it can be harnessed to create stunning digital paintings. Together, we'll examine the key elements that make a piece of art truly cool, and how you can apply these principles to your own work.

As we discuss the finer points of coolness in art, a dynamic robot painting will take shape in the background, giving you a real-time example of how these concepts can be applied in practice. And if you want to try your hand at this painting project yourself, be sure to check out our Robot Drone Project Kit in the DPS library.

So whether you're a seasoned pro or just starting out in the world of concept art, this video is sure to inspire you to unleash your creativity and create truly cool works of digital art.

0:00 - Intro
1:30 - Shapes
5:39 - Evoking Things
8:17 - Storytelling
12:10 - Eye Candy
16:23 - Finished / Project Kit Link

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ROBOT DRONE PROJECT KIT
Design and paint a portfolio-worthy robot with this step-by-step, digital painting project kit.

This Drone Project is broken up into 2 full length tutorials (Design and Painting) and includes the complete brush pack, the full resolution project file, and the working PSD file—so that you can dig in and see what I was doing at every stage.
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PAINT YOUR WORLD
Hardy Fowler is a professional Digital Painter with work seen in productions for Disney, Games Workshop and Neon District among many others.

Hardy's online academy, Digital Painting Studio, teaches the master-level skills, process and mindset he's learned from decades of experience as a professional digital artist.

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#conceptarttutorial #conceptartist #paintingmachines #conceptartmachines #paintingrobots #robots #robotgame #worldbuilding #photoshoptricks #photoshoppainting #digitalart #digitalpaintingtutorial #digitalillustration
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The cool guy himself teaching us how to make cool designs? I’m in. Nice work!

randyruedisueli
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The legends spent a lot of time and effort to make their work look fresh and loose. John Singer Sargent was known for painting and repainting things to get that fresh look. He would paint a hand several times. Painting it and repainting it again until he had the fewest brush strokes to convey exactly what he wanted in the most eloquent way. We can do the same digitally - visually "solve" difficult parts of image by overworking it if necessary, then go back and optimize and repaint it to look spontaneous. Ideally you do it fresh the first time, but sometimes you need that "solving" stage to figure out the best way to apply the paint most concisely. The end result a well-thought out image that looks spontaneous and loose.

ElderRaceofMan
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I've only started using this technique in going in w/ the silhouette first and the results so far have been great. The resulting work definitely has that 'cool' factor that you mentioned. Thanks for expanding on this topic further, it's really helpful and informative :)

artfreakguy
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I can see you're loosening up your paint strokes even compared to stuff you were doing just a few months ago! Always awesome to see the pros you love evolve and develop new aesthetics. Great video Hardy!

tripplejaz
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Ive been a pencil illustrator for many years, so when doing digital art i just grab a pencil brush, put my tongue out, and draw and draw and draw for hours on end. Then, after and half dead! I paint it! I decided to try using silhouettes after watching a video of yours. I did in 2 days what would have taken me 4 or 5 days easily ! You're giving us gold here! Thank you so much, both for the lectures and for the amazing paintings you create! So inspiring.

neliiinhu
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This looks so good! The lighting is perfect :D

ArfMah
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Hello Hardy! Thank you very much for your wisdom. I really like the vibe both your art and videos have, they have such comforting and dreamy quality and feel unique. Also music choice and pace of the video add to this effect. Thank you for what you are doing and wish you all the best!

SerhiiLebed
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"Edgy" and "Cool" video! Many thanks, Hardy for these great points of good design!

eugenpapen
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This was beautiful, almost emotional. I loved it, thank you for the great content!

Poa
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i don't know what was more beautiful, you talking about art or the painting.

akibahmed
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Great video as always
So many learnings in a single video thanks for posting the quality content

Lokiwrites
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Amazing video! I love to see your process too! Keep the great work on, Hardy!You are my new friend and artist teacher😍

Mr.Architecture
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Seriously great teacher. Sometimes I just listen to your videos as a soothing kind of exercise lol.

cheeseburger
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Your channel is so COOOLL thank you for your tutorialsss

leokimboy
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This was spot on! Listened to it while eating. The part where you spoke about letting go and breathing life into the painting was by far the best advice ive heard. That and managing which parts of the drawing you render more

infernogirl
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Amazing video!!
"Space faring profit company" got me so goood ahahaha

alexgeeves
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Amazing video! I love to see your process too! Keep the great work on, Hardy!

hubbzjunkyard
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Wow your art is amazing, keep up the amazing work! 💖🙌✨

cloudwater
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Thanks man this motivated me and made me smile a lot

aufara_fiqi
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Damn, That looks incredible. Thanks for this

someguy