Go-to-Marketing Strategies for Startups [HubSpot]

Kim Walsh, Global VP at HubSpot for Startups, unpacks the key components to a winning GTM strategy for startups. From defining your market and customer to building your product roadmap, she outlines the steps every founder should consider. Kim also uncovers the frameworks needed to enter the market and answer questions on how to evolve your GTM as your startup grows and products evolve.

You'll learn:
- How to create and measure a go-to-market operating model
- A better understanding of value propositions and how to discover unrealized sales opportunities
- How to test your concepts as you search for a repeatable and scalable sales model
- Insights on pricing and sales model strategies for startups

[aryanarora]

She’s telling everything except the go to market plan

[joseandresruiz]

this could've been 5 min and not 1h.

[thomas-sinkala]

Show the presentation when she refers to them.

[devangamin]

Great session. Just let the slides stay on the screen for more while. Nobody wants to see how bored the audience is.

[로악귀-uw]

Gonzalez Kevin Brown Susan Rodriguez Mary

[로악귀-uw]

Jones Kimberly White Margaret Harris Margaret

[fayezfamfa]

Good presentation BUT scattered information and sometimes going to too much details that " not needed " iwas searching for Go-To-Market strategy well explained one but !!! this presentations with all due respect was not serving my purpose and even the title of this session was missleading actually !

if you repeat watching this vedio again ...i doubt you will be able to have a good understanding on how to make a right FRAMEWORK for go to market strategy !

[Jing-oers]

This is actually a great training. It’s probably designed for more beginner start-up owners, but it’s actually quite good for scale-ups and SMBs to watch as well.

[gregiolo]

why everyone assumes that on MVP level i am using friends and family. it’s always friends and family. family who I can borrow the money from or friends who validate. I don’t have a family and friends won’t even understand why should they use my service as they don’t need it, they’re not my target! Hiring a sales person or marketing person sounds like I need to be able to afford 20k£ per month. Yeah, I know that’s life but seriously there is nothing in between that stage??

[JetSoftProHQ]

The advice on testing concepts aligns perfectly with the lean approach startups should adopt. Kim's perspective on pricing and sales model strategies for startups is spot on — flexibility and adaptability are key.

[Wael.h]

bad director keep the f*** camera on the presentation not on the speaker

[circleofattention]

As soon as a presenter shows some phoney stats to try to establish their credibility they lose me. It's not only a very bad marketing strategy, but it shouts "I read a marketing book from 2005". Sad indeed.

[moaru]

Her info is all over the place it's hard to keep track

[rp]

Absolutely brilliant and I resonated at multiple levels! Thank you Kim.

[akhilsebastian]

When a guy left with his bag and beer bottle I noticed people playing online games

[daniellebee]

Great talk! I enjoyed the tidbits on hiring for coachability and growth mindset.

[The_Superbillionaire]

Thanks a billion KIM WALSH...truly enlightening...and impactful

[michaelmichael]

Great talk, very informative and sensible; distractingly bad jacket she's wearing. I could not get over how badly it looked and fit. While the talk was great, that's the last thing anyone should be focusing on.