5 Marketing Strategies To Grow Your Startup In 2024

Are you telling stories that truly resonate with your customers or just following the status quo?

Kipp and Kieran dive into the crucial role of narrative in marketing and how founders can be their company’s best marketer. Learn more about the importance of deeply understanding your customer, hiring the right marketing leaders at different startup stages, and investing in a scalable distribution engine.

Mentions

Timestamps
00:00 Startup marketing masterclass condensed for easy consumption.
05:51 Identify essential business needs, seek expert advice.
07:22 Experience and pattern matching crucial for hiring.
10:03 CEO's clear expectations crucial for successful performance.
14:16 Horizontal companies focus on targeted customer retention.
18:26 Invest in predictable distribution engine for startup.
20:50 Innovative distribution engine scales low-cost advertising.
23:02 Paid advertising needs creative, competitive approach for leverage.
26:12 Leverage Brazil's business resources through content licensing.
30:12 Predictable engine growth, known and unknown growth.
33:45 Podcasters are storytellers who resonate with people.
37:57 Storytelling correlates with market cap and success.
39:33 Importance of storytelling in business to avoid failure.

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

[rafaelvesga]

Make this book.And make it strong on how to use AI in startup marketing

[MATGpod]

⬇ Choose your Marketing Adventure ⬇

[chrisleo]

Excellent. ...You could probably do a book on product - channel fit, alone. jk it sounds like there's too much in flux and lots of discussion to be had before it can be bookified.

[bruceeastman]

These are invaluable points that startups must do (in my experience). I agree that having a single ICP, audience and persona is imperative, in Gary Vs segment he advised that everyone have 10-20 personas so that a highly personalized message can be delivered to each persona, which is facilitated by AI. Am I mixing different points or is this conflicting advice?