The RIGHT Way to Optimize Google Search Ads Campaigns | Step-by-Step Tutorial

In this video I give you a step-by-step tutorial on how to optimize Search Campaigns in Google ads.

00:00 Intro 👋
00:55 Fundamentals
3:05 Campaign Structure
9:19 Campaign Settings
23:50 Ad Group Structure
29:49 Keywords
36:51 Ads & Ad Assets
37:57 Bidding
40:46 Auction Insights
42:22 Google Recommendations
43:06 Outro ✌️

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[dofgdesign]

Been doing Paid Search for years and you hit the nail on the head. It's so much more difficult and expensive than it used to be. Significantly less control. The time requirement for optimization has increased 100x. Thank you for this video. Some great nuggets of information. I miss the days of SKAGs and segmenting based on match types. Now everything is broad and the quality of traffic is garbage.

[ethantan]

I've watch lots of videos lately and this is by far the most informative, useful and complete video. keep up with the good work!

[top-ytchannel]

This Bradly cooper lookalike guy is helping me. Thanks mate

[pjballa]

Also would love to see content around which reports you use regularly in GA/GA4. Thanks!!

[backtoashley]

I would love to see a video on budget from you. I really appreciate your channel.

[DenisLeskovets]

Good thing you brought up SKAGs. I now don't have a background filter questioning your expertise.

[IvanMana]

Nice subtle advertising for Nike... where's the affiliate link? 😂 Great video by the way :D

[burkesterhuyse]

Thanks, Austin. This video really helped me a lot. Thanks for all the additional videos. I will be watching all of them now.

[mitanshjain]

Great video! thanks for sharing such valuable information. Where can I find the notion doc?

[germanospapadopoulos]

Nice video, I would love to watch a video series from you on how to scale all types of campaigns. Keep it in mind for future project😊

[arjunsindhu]

Hi mate, this video is worth its weight in gold. I've just subscribed! I just had a quick question if that's okay? If I have different landing pages to target specific products that we're selling, would it be okay to set up a specific campaign for each of them (as we're limited from a budget perspective as well)? Cheers, and keep up the good work!

[muhammadomar]

Quite an underrated video, tons of value

[Heeinrich]

I'm really happy I found this channel. Very good video. Can you please make a video on, what makes search ad good?

[dharashah]

Can you make a video in which we collerate metrics eg if CPC have spiked up, there might be chances of auction competition.. it would be really helpful

[BennyBoy]

Great stuff, where can I find the notion doc used in the video?

[aidanparente]

Another great watch! Thanks Austin, quick question if you don't mind, if you just take over a new account (and they getting results, nothing wow.) would you rock the boat and correct the campaign structure & how does setting up a new account work with historical account data. (If i set up a new campaign would there be learning on conversions, keywords, maybe ad copy) that could fast track the new campaign? Really appreciate everything you and your team are doing. :)

[williemobiledevice]

Great vid, your insight & experience does help.

[themedspamarketer]

Can you send me the link to add this notion document to my notion account?

[CubeCoding-ip]

Under "When to segment or create new ad groups" You are using an example (e.g.) When do you see what keywords dont perform well since they are in a ad group?

[anhadsingh]

Hi there I have flower shop and I am running both search and p max campaign for it what can i do to optimise it best for flower shop and also should I have different ad group in campaign for different cities