The RIGHT Way To Optimize Facebook Ads #shorts

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A ton of Facebook advertisers get very confused when it comes to optimizing Facebook ad campaigns.

Here's a simple free tool you can use to help work out whether or not an ad or ad set should be turned off.

And when it is time to test new Facebook ads and Instagram ads.

#shorts

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The tool is good, but it can only tell you about conversion rate not ROAS. Sometime a better CVR is not directly correlated with higher Roas

yassinemajidi
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But be careful, there are other considerations u should take into account. E.g.: in an A/B test, if you are testing, say, two ads, you should check (among other things) that the two audiences are homogeneous. It's often not enough to simple feed the calculator with numbers

axscs
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I’ve been running a campaign since august last year. Haven’t touched it and only recently my CPC has gone up by a dollar and a bit. The frequency is reaching 5 and I can tell my reach is going down so that’s when i know to do a new one.

ODaughterofZionMinistries
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That's interesting. Could you maybe go into a bit more depth with this, and maybe give a walkthrough/demonstration?

notme
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