How To Optimize Performance Max Campaigns (Google Ads)

Over the past 9 years we’ve spent more than £100,000,000 on paid ad campaigns generating more than £400,000,000 in revenue.

We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.

How I got here…

17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
32 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.

To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.

It takes perseverance, analysis and learning from the right person.

If you took the time to read this far, you have what it takes to crush it with your marketing.

I hope to help you speed up that journey and come along for the ride.

Keep going,

Ben

FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.

[JoaquinGottlieb]

Everything is clear. Brief and clear. No water. Thank you)

[bobberb]

Nice and clear video! A quick question, how long does an ad need to run (so how much data) do you need to have before you advise to optimize the ad?

[Cynthia-bxe]

Thank you so much for this video. Very instructive.

[camlet]

Thank you Ben, Please do a vedio on app campaigns

[KeywordResearchSimplified]

*Implementing these tweaks should definitely drive better results. Appreciate the practical advice!*

[nikhiljdhv]

Hey Ben! Can you make two new videos? One showing how to connect Google Ads to Shopify and another on how to run video ads specifically short form video Ads using Google Ads?

[SueBraaten]

Thank you so much for this video. It was very interesting.

[BrittanyJudd-fh]

Thank you very much so much for this video. It was very informative.

[sam.lozano]

Is it possible to create an ad schedule with PMAX?

[maarhgguston]

Thanks, Will check your website also!

[LearnAccountingWithIndy]

Hi, I noticed in your video that you mentioned an option to 'Bid higher for new customers than existing customers, ' which is recommended for optimizing customer acquisition. However, I don’t see this option available in my Performance Max campaign. Could you please guide me on how to unlock this feature or why it might not be showing up for my campaign? Thanks in advance!

[andrewyoung]

So how do you optimize PMAX when you have over 2000 products, break them down into groups? We still have a huge amount of groups to gather the headlines images etc. Our best performing PMAX campaign is an old smart shopping campaign with no assets. It’s now cheaper to sell on Amazon than the cost of running a PMAX campaign

[graciegreco]

Hey Ben! Love your videos -- they're so helpful!
Question: For PMAX, if you have a lower budget, would you still recommend tROAS? For my smaller accounts, I need to hit a ROAS KPI but I don't have a ton of budget to put towards the campaign. Thus, I have less conversion data to go off of, as well as not a lot of budget to go after the higher value customers. But I still need to hit that ROAS KPI... I've considered that perhaps PMAX isn't the adequate campaign type for the account; but also curious what your thoughts would be.
Thanks!

[Ctowers]

I'm guessing if you don't apply a value to your conversion, then the conversion value will not work. For example, I have a plumber client and all their jobs have different prices. Would offline conversions help here?

[DigitalML-op]

Do you just edit the assets within the live asset group or create a new asset group when you introduce the new assets?

[Doumams]

What if my client aquisition is under 1000 persons ? Because I cannot adjust because of that reason the section "client acquisition" ..

[davidellisgrowth]

Great breakdown on Performance Max campaign optimization! We've seen similar results with our own strategies. How have you seen this evolve in 2024?

[rajnishkaushik]

Hi Ben, , , is there any setting in Pmax campaign that i want to show my ads only on google search...i dont want to show on gmail, discover, youtube...if have than plz explain

[GRFukorg]

can you help me with a charity ads account in UK?

[Ghoomindiya]

Can you plz help me bro … I have a started a pet grooming shop in Delhi and I have been trying hard but nothing is working. I can share my profit if you help me . Plz