How Amul beat its competition & made 39,200 Cr during Lockdown? : Business case study

Amul made an extra 698 Crores during the lockdown, it did everything in the book to use the pandemic as an accelerator. For example, it began running its old ads alongside the reruns of Ramayana and Mahabharata on Doordarshan when it spotted a lot of viewers getting nostalgic about them, on their social media timelines. In this video, we explain how Amul did it?

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The following content is meant for educational purposes only and is not meant to be taken as investment advices. Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.

[ThinkSchool]

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Keep growing ♥️

Lots of love.
Ganeshprasad

[sreeram]

Other companies: making new ads every month.
Amul: one ad for ten years.

[nityanandbilla]

In the age of 10 second attention spans with reels and whatever, you my friend are adding value to the internet with your high quality content. This is an entertainment and information sandwich;)

[TheMadrasTrader]

I Too Had a Dream, Story of Varghese Kurien on how he built the Amul Brand, I always wanted to read this book. Just ordered from Amazon. Thank you.

[mathslearningmadefun]

AMUL is a legendary Indian company that must be talked about more often. It represents how a business can create value in the society and improve livelihood of all the stakeholders.

[nirmalbharatwaj]

The master stroke was to play the old amul ads to leverage the nostalgia! Great case study. Thanks a lot for this case study!

[poonam]

What an insightful case study. Every single time I'm amazed with the amount of research and analysis put in these case studies and above all making such a huge impact on people by giving away valuable lessons. I truly enjoy watching your videos.

[samuellopes]

When smart, intelligent people combine with science, maths, data, technology then wonders and miracles are achieved.

[kshitijakhangte]

The way he explained seemed to feel as if I'm sitting in AMUL's HO and listening to their success story.
Great work. Keep it up.

[aa_gg]

*Amul Butter is so successful that people don't know name of its competition 😂😂*

[ravisankarp]

The gist of the video, "An opportunist should not focus on exploitation of powerless and weak, rather should empower them". Thanks for your video.

[prajna_meher]

Partnership with IBM for end to end digitalisation of the supply chain management system was a investment in the future and really served them well in multiple fronts.

[rp-xszc]

Amul is not just a company it's an emotion and memory for us since our childhood..

[amritaghosh]

Ganesh bhaiya's videos are so interesting even to students without a commerce background

[manikashah]

Amul ❤has always maintained it's legacy...giving employment to 1000s of rural people and truly no one can deny that it is the taste of India...
Hats off to Sodhi Sir and Ganesh Sir👍👍

[delta]

His content is so interesting that science students would regret not taking commerce stream 😂 jj

[nikhilaggarwal]

No doubt, what Amul did is an excellent business lesson and thank you sir for this amazing case study

[jayaprakashk]

You'll become one of the most influential youtubers the country or even the world for that matter has ever seen....Always a big fan of ur research and storytelling skills...keep growing brother!!!

[ranashome]

Another Learning from the he success story : Understanding Consumer behaviour
The change in Consumer food habits was THE basis of Amuls ramping up production
Any business that understands its Customers fully ( through Research) will succeed

[Mihirvt]

Whatever company I'm thinking about you make a video on it second day. You're Antaryami 😂, but seriously you're an true inspiration & a real gem of india!