Can Meesho's Business strategy beat Amazon and Flipkart? | Business Case Study

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VIDEO INTRODUCTION:
Meesho is one of the most revolutionary startups of India, and the reason why I call them revolutionary is because they redefined the e-commerce playbook in India. So much so that, today, Millions of small sellers who never thought of selling online are now shipping products all across India!! Today a Jumka wala from Rajasthan is able to ship his products to the neighbourhoods of Kashmir and a clothing retailer from maharashtra is shipping her T-shirts all the way to Kanyakumari! And you would be shocked to know that, while e-commerce giants like amazon and flipkart have been burning cash in the Indian market, Meesho has already achieved profitability in the indian market and that too by empowering the smallest sellers of India!! So by democratising internet commerce for everyone in India, Meesho has become a billion dollar company.
And What is even more surprising is that? The average order value of Meesho is just 360-370 rs, while the Amazon and Flipkart have close to Rs 1000, on top of that, 70% of the products sold on Meesho are 25-30% cheaper as compared to their competition but even then somehow, Meesho has emerged as a profitable ecommerce unicorn in India and that too in less than 10 years!!
And Meesho is growing so fast, that While Amazon’s and Flipkart’s active users grew by 13% and 21% meesho’s active users as of Dec 23 grew by 32% YoY!! And, you would be shocked to know that the customer retention rate for Meesho is as high as 80%!!!
So the burning question over here is, how on earth did Meesho manage to grow their business and achieve profitability in spite of the presence of amazon and Flipkart??
What is their business strategy to achieve profit in a hyper competitive market like ecommerce?
And most importantly, what are the lessons that we need to learn from the profitable rise of meesho??

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[The_Purpose_is]

My wife bought imitation jeweler from Meesho, They are just 120 in rupees which sent all the way from Bengaluru to Hyderabad in 48 hours.
I am shocked.

[sajalmehta]

25:28"refund processed in 5 min" i have experienced this
Last month i had ordered a wallet for my dad(as a surprise gift) i had selected the best quality good design etc but when my dad took the in hand feel it didnt appeal to him so i instantly placed a return order request
After 3 days the deliver guy came and collected the order and my money was refunded back within 3 minutes

[atish]

That refund part is 100% true I have canceled one prepaid delivery from flipkart on 20 July but the amount refunded in 4 days on 24 July but today I returned a product from Meesho the amount redunded within 5-10 min of pick up which I have not expected very good service.

[akulkagganagi]

Congratulations Ganesh Sir, for surpassing 4 Million Mark. The best channel on YouTube according to me. Love your content, research and hardwork. You are the reason why I shifted from being a medical science student in 12th in Karnataka to a BBA ENTREPRENEURSHIP Student at Pune. By the way I have been following you since 300k. Congratulations Think School🎉🎉

[untaintedone]

average online customer in india is very intelligent, he cheks everything and in all platforms and sees where is the best deal

[technofete]

Yes it good to support an indian e commerce company but meesho product quality is always below par, even flipkart for that matter. Amazon offers the best price to quality and a really good customer support.

[Mr.content]

I love his "Hii Everybody" everytime 0:01 😅

[rishiecommerce]

for your deep knowledge the payment cycle in flipkart is maximum 15 days ... also a seller can make it as shorter as 2 days based on his performance.

[curiouscadet]

This is how a promotional video is made without even viewers to let know that it is promotional video ...
By the way really great move and informative videos 🔥👏

[assahashransu]

Good case study.
Important to note that Meesho sells non branded products where as Amazon sells the same products as branded ones.
The value that customer pays extra is for brand and peace of mind, although the product almost fulfills similar functions in both cases.

[RetrovedaEnterprises]

Sure ! Its good for cuetomers but as a seller it is a nightmare. You get orders when you run ads. And in that also your ad campaign are in loss and on top of that there are returns. Also fake order percentage on meesho is insane.
Overall nowadys reels have glamorised the online business. Yeh market mai itna ka milta hai isko aap itne mai bech sakte ho but nobody talks about costs, returns, charges.

[jpmedia]

I shifted from online shopping to offline, now prices are better and quicker.

[qwertyqwerty]

When i used to sell via meeso, i used to get mostly fake orders(thats what i think) Most of the orders would be returned without ever reaching to customer.
Fake orders fake address.

[nandan]

The way you break down and help understand the complex Topics
It's commendable ✨
Congratulations for 4 Millions
Keep growing and sharing the great business lessons ✨

[Ari_diwan]

love this channel, my experience with meesho as a buyer has been great so far!

[saurabhbawankar]

Amazing case study 😃 thanks for this one.

[rohidaspatgar]

Sir
I watched most of your vedio ..and it's really making me more knowledgeable

[tusharmalode]

Many 🥳 congratulations 🎉👏 for 4 million subscribers

[aryanyadav]

Meesho is getting very famous
My mother always keep ordering 💯

[suryadudi]

Congratulations for 4 million big bro ...love your content...if there is content market like stock market ...my first investment will be on you ❤🎉