How Amul Killed Competition ? | Business Case Study | Aditya Saini

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Amul | Dairy industry | Amul Girl | Dairy products | Market expansion | India's milk production

Discover the remarkable success story of Amul, the dairy cooperative that thrived while others faltered during the pandemic.

In this video, learn how Amul not only survived but flourished, generating a staggering revenue of 53,000 crores during the COVID crisis, introducing over 60 new products, and providing extra support to its farmers.

With a target of 1 lakh crore by 2025, explore the business and marketing strategies that propelled Amul to the top, spending just 1% of its revenue on marketing compared to the industry standard of 10-15%.

From its humble beginnings with just a handful of farmers to becoming a billion-dollar revenue generator, delve into how Amul revolutionized the dairy industry while staying true to its cooperative roots.

Uncover the secrets behind Amul's minimal marketing expenditure and its unparalleled success in this captivating video. Witness how Amul overcame challenges, embraced innovation, and emerged as a beacon of resilience and prosperity in the face of adversity.

Join us as we unravel the extraordinary journey of Amul, an inspiring tale of triumph against all odds.
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#adityasaini #adityasainicasestudy #businesscasestudy #casestudy #amul #amuldarkchocolate #amulbutter #amulproducts #dairy #dairymilk #dairybrand

[Thepatriot]

Aditya bhai apko ek bahut important topic bata rha hu. Hamare desh me milk demand aur supply me bahut bada difference hai. Uss difference ko milavat adulteration wale fulfill kar rhe hai aur crores of Indians ki life aur health ko khatra ban rhe hai

[STREET_DOG_LOVER]

when i was a kid i used to saw newspaper for amul girl taglines

[rahulsketchart]

Information overloaded, seems like a full fledged educational video, not for entertainment purposes .

[bhaskarvishvas]

when I was kid I saw advertisement of amul in the newspapers and TV's but amul make strategies like printing their new products in the milk packets which are already gaining in the market and I think that was the strategy by which amul spent only 1% of its revenue in advertisement just same in classmates notebook and ansara and so

[STREET_DOG_LOVER]

THAT'S WHY WE PROUDLY SAY AMUL THE TASTE OF INDIA

[suyashkhadse]

Amul really have the best strategic managers

[Pikachu-ibly]

Amul advertisment play a main role in marketing because the ad is really heart touching because they used the our country name

[manthanmaheshwari]

Beeing proud I'm Manthan...1st Indian Oscar nomination 😤

[yash-kslefcc]

But the bitter truth is that currently amul is purchasing milk in very less price roughly 32 - 38 /litre & the market price is 60/litre depending on regions.

[thedkg]

But amul cannot make profits in Karnataka.... Nandini is strong brand

[dakshs]

Gotta agree amul ice creams are best !!!! Even better that quality walts !!!

[nitinpavan]

Bhai suno amul ne 53000 cr ka revenue kia.. Or usne 1 % advertising or marketing m krch kia... Toh 530 cr kya kum h.... Uske competitor usse kum ka revenue krte he jse 1000cr usne 10% kia toh 100cr hogya toh yrr kum kse hua

[dirshpandya]

See I am from gujurat ahmedabad amul supply is good here what amul is doing it sets up store at every AMC(ahmedabad municipal corporotion) garden and builds the store there and the maintainence of garden comes under Amul its a great deal but a direct cut down of competition. But if you go to smaller cities like mehsana, etc. amul supply is very less and what it does is white labeling from dudh Sagar

[AbidAli-vccb]

Buhat info daty ho bhai ap mein Lahore Pakistan se hon

[TastytalesbyShivi]

Amul is an emotion 😍 n we support Indian company ❤

[piyushakela]

Respect button for *Mr. Tribhuvandas Patel* ❤🙏 ( Founder of Amul )

[abhishekrawat]

To be honest why i buy amul products is just because of quality and trust nothing else if didn't find any amul products I just opt for mother dairy ❤❤❤

[JabirKhan-dxbx]

Lucky hu bhai main "The milk city of India Anand main raheta hu❤ AMUL

[montreotogamer]

The price of milk is still decided by companies 1:22

[rajeshdevnath]

Hamre delhi m Sabse jyada mother dairy chalata h. Amul ka itna nhi chalta . Kyu amul k distributer bhout bekar h