How Amul Saved India | The Untold Story of White Revolution | Dhruv Rathee

Amul is an emotion in India. It has become synonymous with dairy products. Amul not only did start a white revolution in India but also saved lakhs of farmers from exploitation. It is a brand that managed to get 40,000 Crores of Revenue. However, the story of Amul's inception is as interesting as its current business. Watch this video by Dhruv Rathee to find out how did Amul come into existence, and made India the largest producer of milk and milk products under the leadership of Verghes Kurien.

Researched by: Vijeta Dahiya
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[shubh]

Believe me . I m gujarati. I m totaly dependent on amul. But still never found such detailed analysis on amul. Hatsoff to dhruv for this

[Ramkishor_kataria]

*The tragedy of India is that we frequently have no respect for Indians, for Indian efforts and for Indian successes.*
*~ Verghese Kurien.*

[vishalthakur-fvtx]

I am Gujarati... Respect for farmers had increased million times Even thanking them whole life wouldn't be enough.... Hatsoff to dhruv for this.... Really Good

[khalidansari]

Ye Banda God gifted hai... unique personality inki aatma shudh hai isiliye inke vichar bhi....kya bat h bhai....apke jaise logo ki samaaj ko jrurat hai

[prekshaparmar]

I am a dairy technologist and so proud to be work in AMUL. The story is so accurate. Each every part is covered precisely.

[aamir-khan]

*TATA and AMUL are not just companies. They are the heartbeat of our country.*

[ranjeetjee]

Dr.Verghese Kurien deserve to Bharat Ratna Award... 🎉

[krishnajam]

I felt goosebumps watching this video. Jai Jawan Jai Kisan. Hope we Indians are able to form cooperation and collaboration in all fields.

[girirajp]

What you said in this moment 21:40-21:50 forced me to do something for the farmers. Thank You Dhruv ❣️

[sakshishinde]

As a student of cooperative management and rural studies I am very proud that this story is on YouTube. Nd proudly say that Amul is a Cooperative which is doing so well in this sector.

[parshahazarika]

Sir, I am having a tough time picking the right set of words to express how grateful I am for these immensely educational videos that you put out in your channel. It’s truly a gift to us, the viewers. Thank you. And may your channel keep growing and you keep blessing us with more such videos in the coming days. All the best.

[marvellover]

I am From Anand City(Anand District). watching Amul's Success Gives Thrill ❤

[sunidhideshmukh]

As a dairy technology student I feel so proud

[hasnainkhadim]

13:47 "Tussi ja rhy ho. Tussi na Jao" 🥵🤣

[railwaymanravindra]

Sir mai aapka पुराना सब्सक्राइबर नही हूं पर 20 दिन हुए होंगे आपको देख रहा हूं क्या गजब का एक्सप्लेन करते है आप so love y❤sir

[madhavisolanki]

I always proudful.. To our family also part of Amul .... It's give millions of life to farmers now... & future... Amul is heart of anand 👍👍☺

[thesixthhokage]

Why are his quality of videos unquestionable? He's putting so much efforts to make videos. Thank you Dhruv Rathee for always inspiring, motivating and bringing the best content videos.

[jk_life_everything]

We should thank dhruv for telling us the reality

[MashiraTasmiya-ojhn]

Farmers and diary producers are really backbone of our nation...💯💯

[pranjal_ae]

Amul is not just a name, it's an emotion 🧈