Building a Lifestyle Brand & Its Culture with Peter Kim - CEO Hudson Jeans

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A candid conversation between Peter Kim, founder & CEO, Hudson Jeans and Jennifer Margolin, founder, Innovation Summit on building a lifestyle brand and culture.

The Innovation Summit is a one-day conference and networking event bringing together journalists, publishers, executives and entertainment, fashion and lifestyle marketing professionals in an open environment to learn about the latest trends in technology and digital innovation.
  1. Jennifer Margolin
  2. hudson jeans
  3. Peter Kim
  4. Jennifer Margolin
  5. Innovation Summit
  6. technology
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I went to their website.  Their message is muddled.  their culture is extremely niche. it took me reading way too much text to discern that.  However, i give it to Peter for at least having a culture.  And its interesting because all he's selling's Jeans.  Nothing out of the ordinary.  Nothing totally unique and special   His culture.  Women who don't like false stereotypes.  So the people who want to buy the jeans are feminist insecure women.  But men is the first category on their site.  Shush the brush should be the About Us page.  Not a bunch of gobbledygook about Peter.  He talks about apple in this video..  Apple was very simple.  "think different" that's it... brilliant.  Another reason why Steve Jobs was the greatest.  Get rid of all the text and be very bold with exactly what your message is.  Shush the Brush should be what the about us section is about.  It embodies the precise message.

AdamEX